Today, technology and fashion are continuously overlapping, as prêt-à-porter pieces are available in abundance online and the traditional brick-and-mortar shops that populate SoHo have moved into the e-commerce age. Here’s a roundup of a few of the top fashion startups in NYC that are taking the city by storm, and will be sure to compliment your favorite wearable.
“Beauty discovery increasingly begins online as people look for inspiration from friends and strangers alike, and customers want to move fluidly between immersive and personalized e-commerce and retail experiences,” says Glossier CEO Emily Weiss. “This is the future we’ve always been building for.”
In New York, which draws young people in droves over and over again, a number of entrepreneurs have successfully launched prominent tech companies in the city while still in their 20s.
These female founders started businesses based on what they know best — everything from beauty to financial investments — and specifically targeted an audience of like-minded women.
Glossier’s down-to-earth, effortlessly chic image has attracted a massive following. And with $52 million in Series C funding, the startup plans to grow that following even more.
