Head of Field Marketing

About Botify

Botify is a global and fast-growing, VC-backed, enterprise SaaS company with $82M in funding and over 350 employees across 7 markets: New York, Seattle, Paris, London, Tokyo, Sydney, and Singapore, with ambitious growth plans for 2024 and beyond.

As the leader in organic search innovation, Botify is trusted by more than 500 of the world’s most visible brands, including Expedia, L'Oréal, Crate & Barrel, Conde Nast, Groupon, Github, Carvana, FNAC Darty, and The New York Times.

Industry research shows that women and those in traditionally underrepresented groups generally don't apply to jobs unless they check all the boxes for the role. If you feel strongly that you have what it takes for this role but don't check 100% of the boxes - that's okay - we encourage you to apply anyway and highlight what you can bring to the table!

Are you a highly organized, detail-oriented, analytically-minded, creative person with a customer-first mentality? Have you mastered the art and science of combining traditional marketing tactics with new, cutting-edge ones? If so, let’s talk!

Botify is looking for a Head of Field Marketing who will be responsible for online and offline demand generation and field marketing programs that will support sales objectives, expand existing customer opportunities, and support retention initiatives for North America.

This is a position based in either New York City, Seattle, or Chicago. For employees in New York, we require 2 to 3 office days per week in the World Trade Center area. We value flexibility and are open to discussions tailored to specific jobs.

Highlights of what we offer

Responsibilities:

• Utilize your expertise in digital and event marketing, along with your understanding of marketing channels, to actively spearhead fully integrated marketing campaigns harnessing email, digital, content, and events channels creatively and cost-effectively, aiming to generate high-quality leads.
• Collaborate closely with the EMEA field marketing team to leverage efficiencies and ensure a seamless experience for our global customers and prospects.
• Implement our ABM strategy, tailoring it to diverse account tiers and buyer personas, employing a range of marketing channels such as events, digital, social media, direct mail, and phone outreach.
• Deal Acceleration: Identify and craft tailored content in conjunction with both online and offline events to facilitate the progression of prospects along the buyer's journey, ultimately boosting win rates. Foster a local, personalized approach to thought leadership and customer executive collaboration, focusing on SEO as a key asset in the marketing tech stack. 
• Support our regional customer marketing initiatives, including hosting networking events, coordinating customer welcome series, and helping maintain the pipeline of customer speakers, testimonies, and success stories. This includes managing global experiences such as our annual summit, webinars, and other bespoke activations. 
• Partnerships and Networking: Forge relationships between internal stakeholders with key senior industry contacts, customers, and third parties to maximize our brand impact.
• Monitor and report on the performance of marketing initiatives, including inbound, providing insights and recommendations for continuous improvement working closely with the Integrated Marketing team and SDR Leadership.
• Oversee regional field budget, invoicing, and allocation of marketing activities.
• Collaborate heavily with external teams, including sales, product, and customer success, to ensure seamless alignment and execution of marketing initiatives to reach shared goals and KPIs.
• Work with the Revenue Operations team to create and regularly review reports and analyze marketing funnel success metrics as they relate to events.
• Handle branded merchandise, including strategy, merchandise development, procurement, inventory management, and distribution.

Qualifications:

• 6+ years experience in a B2B field marketing and demand gen role at an innovative, fast-paced SaaS technology company. 
• Demonstrated proficiency in effectively utilizing Brand, Digital, and Content marketing strategies within B2B sales funnels, incorporating them strategically to enhance lead generation, nurture leads, and drive 360-degree conversions. Content and email marketing skills are required. 
• Experience executing full-scale events including third-party sponsorships and tradeshows, community-building owned events, partner events, customer marketing events, and more.
• Experience marketing to multiple personas within enterprise and midmarket companies in retail, publishing, travel. Knowledge of retail / e-commerce industry is a plus. 
• Experience using sales and marketing technologies such as Salesforce, Hubspot, and basic understanding of SEO a plus.
• Able to travel domestically when required.
• Self-motivated and proactive with a strong drive for results and a passion for continuous learning and improvement.
• You are an expert negotiator skilled at negotiating contracts with hotels and vendors to achieve the greatest value
• You have a demonstrated ability to be poised and effective during high-pressure situations; ability to anticipate issues and have (or quickly develop) contingency plans.
• Ability to collaborate in a highly matrixed global organization. Strength working well with a wide range of cross-functional teams, including Sales, Marketing, C-level leaders, and other key stakeholders. While this role leads the North American Field, a global mindset is required. 

We are proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.