Senior Field Marketing Manager

Job Posted 12 Days Ago Posted 12 Days Ago
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New York, NY
100K-140K Annually
Mid level
AdTech • Marketing Tech • Software
The Role
As a Senior Field Marketing Manager, you'll drive demand generation and marketing programs, collaborate with sales teams, and enhance engagement with targeted accounts through events and personalized campaigns.
Summary Generated by Built In

At Amperity, our AI-powered Customer Data Cloud empowers organizations to delight their customers and create differentiated experiences. Our multi-patented technology helps over 400 leading global brands like Alaska Airlines and DICK'S Sporting Goods drive revenue growth and meaningful customer experiences. We help users unlock the value of all of their customer data with simplicity and speed. Our team thrives on curiosity, collaboration, and transparency, fostering a culture where everyone can contribute and grow. We're looking for talented individuals from diverse backgrounds to help us eliminate data bottlenecks and accelerate business impact for the world's most innovative companies. With offices in Seattle, New York City, London, and Melbourne, you'll be part of a fast-growing team solving critical challenges at the intersection of AI, data, and customer experience. Ready to make an impact? Let's talk.

The Role

As a Senior Field Marketing Manager, you will be the lead support for demand generation and marketing programs with the field sales team. You will work directly with a dedicated group of Account Executives to increase engagement within specific accounts driving prioritization and execution of a variety of programs including events, curated content and use cases, targeted ads, partnership opportunities, customer references. You will have engagement with all members of the marketing, sales, and business development teams to compose the most creative and successful plans to increase growth for Amperity.

Interesting Problems

  • Align with Account Executives to oversee planning marketing campaigns for a designated geographic territory
  • Ensure Account Executives with marketing resources to empower personalized messaging showcasing the capabilities of the Amperity platform
  • Develop personalized marketing campaigns to lead meetings within targeted accounts
  • Improve personalized marketing campaigns
  • Communicate feedback from the field to Marketing to guide campaign and messaging evolution
  • Provide regular updates on industry, company, and contacts to assigned sales reps to identify potential selling opportunities
  • Lead the development of targeted event programs that promote awareness and engagement across important accounts
  • Bring creative ideas to campaigns and events to showcase Amperity's unique position with the CDP market

About You

  • 5 years of experience building and delivering of field marketing campaigns, events, executive and key account programs, and joint partner activity
  • Experience in B2B field and event marketing
  • Experience building a variety of marketing tactics including social media, webinars, email, paid digital, partner marketing
  • Ensure understanding of our messaging and strategy as plans evolve
  • Experience partnering with departments such as Sales, Business Development, and Customer Success to lead demand
  • Experience developing multi-channel demand generation and field marketing campaigns (digital, in-person and hybrid)
  • You are someone who naturally steps up and takes ownership of all aspects of a campaign or event
  • Operate with a people-first mindset, including all partners
  • History of building trust across teams
  • Willing to travel 30-40% to regional events
  • Proven project management and process improvement capabilities
  • Hands-on experience with tools like 6Sense, Marketo is sought after

Location

New York, NY

Our hybrid work model includes three days in the office each week, providing a mix of in-person collaboration and remote flexibility

Compensation

Base Salary:  $100,000 - $140,000. Within our pay range, individual salaries are determined by a variety of factors including, but not limited to: business considerations, local market conditions, internal equity, as well as candidate qualifications such as skills, experience, and education/training. 

Cash Incentives: Cash incentives are also available.

Stock Options:  The opportunity for ownership is an exciting part of Amperity’s total compensation package. Every employee at Amperity receives a new-hire equity grant, commensurate with the scope of their position.

Benefits

We offer all the benefits you'd expect from a great place to work: 100% employee healthcare coverage, transportation subsidies, a comfortable work environment with plenty of snacks, and other employee experience perks like events and activities, both in-person and remote. We also offer self-managed PTO and the flexibility to do your best work in the way that works for you. We provide an inclusive environment where you'll be challenged to find and unlock your full potential, surrounded by a team of world-class people driving for excellence. For more details on our benefits, please see our US Benefits & Perks Guide.

Amperity is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, and reproductive health choices), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as someone with a disability, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.

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Top Skills

6Sense
Marketo
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The Company
New York, NY
330 Employees
Hybrid Workplace
Year Founded: 2016

What We Do

Amperity helps brands know their customers, make strategic decisions, and consistently take the right actions to serve customers and grow their businesses. We are a next-generation Customer Data Platform that provides intelligent capabilities across data management and unification, analytics and insights, and activation.

Why Work With Us

Culture is the heart of Amperity. It’s what enables its people to do their very best work and have fun in the process. An essential component of the company’s culture is its core values: play for each other, build for durability, and make something better today. These values are the guiding principles for how employees interact with one another, ma

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