Vinfolio

Vinfolio, part of the FINE+RARE Group, is redefining the fine wine and spirits industry through a technology-driven, data-rich marketplace. Our proprietary platform seamlessly integrates e-commerce, portfolio management, and logistics, creating a sophisticated digital ecosystem that enhances customer engagement, optimizes inventory liquidity, and streamlines transactions.

With operations spanning the US, UK, Asia, and Europe, we continuously evolve our platform to drive automation, scalability, and omnichannel accessibility. Our strategic acquisitions and marketplace innovations have strengthened our position as the premier destination for fine wine and spirits collectors worldwide, ensuring seamless access to the world’s rarest and most sought-after bottles.

At the heart of the FINE+RARE Group is a network of deep relationships—with the world’s leading collectors, producers, merchants, and négociants—built over decades of trust, expertise, and market insight. As one of the largest fine wine and spirits asset managers globally, we oversee over $750 million in client assets, providing data-led portfolio strategies, liquidity solutions, and market access tailored to the evolving needs of high-value collectors and investors.

Our multi-channel strategy spans bespoke account management, a state-of-the-art website, an evolving auction platform, and a growing suite of editorial content, live talks, and events. This structure enables a global-to-local approach, where centralised insights and acquisition tools power regional execution, ensuring that each market benefits from optimised pricing intelligence, targeted content, and seamless customer journeys. By leveraging advanced global acquisition tools, we are strengthening brand reach while enabling highly localised engagement—whether through personalised account management in key markets, AI-driven recommendations on our platform, or regionally relevant content and events.