Mira

Mira tailors the content on Digital Out-of-Home screens based on the mobile devices nearby. Whether they're in Times Square, in the back of a taxi or on top of a gas pump, these screens all have two things in common: they're serving us ads, and none of them know anything meaningful about us as an audience. Mira changes that by "listening" for anonymous profiles from mobile devices and triggering relevant content on enabled Digital Out-of-Home screens based on what it hears.