Hybrid Theory

Hybrid Theory is a new breed of digital services partner for brands and agencies, offering flexible consulting, hands-on support, and independent managed execution. We harness the best combination of technology and talent to power smarter, data-driven advertising across the full customer journey, making the complex simple.

Our award-winning global behavioral intelligence capabilities are rooted in the browse, search and share behaviors of over 90% of the US population across 18M sites. We use our rich data network to find the most relevant audiences for brands, personalize the creative and derive deeper insights for them. We do this across all key channels and devices for the world’s leading brands. Our offices are located in London, Singapore, Sydney, New York, Boston, D.C., N. Carolina and Dallas. Hybrid Theory is growing rapidly and has been recognized as one of the fastest growing Ad-tech businesses by Wired Magazine, Inc.com and Mishcon Leap 100, winning multiple awards including The Drum Marketing Award for Best Trading Team 2020.