Hifi

Year Founded: 2012

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Social Media • Other • Music • Digital Media
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We live in an all access era - all media, all the time, on all devices. And yet, consumers are easily frustrated and retaining them is more difficult than ever. They long for delightful experiences, tailored to fit. What good is access to millions of songs or an entire library of films if they don't see what they want and have no time to look? Hifi's patent pending, predictive personalization engine leverages big data, machine learning and the interest graph, analyzing millions of characteristics and behavioral data points in real-time to recommend the perfect content for every moment, driving higher engagement, more user enjoyment and greater trust with the service delivering the experience.