The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
About Us
The New York Times is one of the world’s most influential news organizations with 1,700 journalists, and subscribers in every country in the world. The Times is known for independence, accuracy, depth and authority, and produces award-winning journalism, breaking news coverage, opinion and commentary along with deep databases of content and rich multimedia presentations.
Marketing plays a key role in extending the journalistic legacy and mission of The Times into the future. Our job is to answer the question, “Why is quality journalism worth paying for?” We create award-winning marketing that demonstrate our mission, how we’re leading the journalism industry and all the ways our readers can subscribe. Above all, we strive to be, straightforward and relevant in our marketing — to prove how much we value our readers and subscribers.
About the Role
As a Social Media Producer, you will work as part of our in-house social team (creative, marketing, operations) within the marketing department and you will develop and produce content for our marketing-led Instagram and TikTok platforms.
You will be a hub within this team driving and managing the intricate operations needed to bring stories and messages to life on our @mynytimes social handle. You will help build connection and community with New York Times fans old and new. You will report to: Director, Social and Influencer Creative.
You have a dual interest in and understanding of what makes social content compelling, and the functional and operational toolkit it takes to bring that content to life. The work will be a mix of leading resourcing and finding efficiencies, managing shoots and content capture, coordinating among stakeholders, ensuring we have a solid operational toolkit. You will be a knowledgeable voice and standard-bearer in the content creation process.
What You Will Do
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Help grow the New York Times marketing’s social media presence and convert new audiences into followers and engaged readers through organic and paid media.
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You will lead the daily resourcing of our social team to ensure efficient end-to-end creation of content, coordinating with project management, marketing and creative leadership
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You will work with marketing and creative leadership to refine the end-to-end creative development process and partner with project management to develop and create both project and post specific timelines with accountability to deadlines
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You will coordinate shoots and capture content with a internal (i.e. journalists, podcast hosts) and external subjects, their teams, and agencies.
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You will work with team members to refine our operational processes making recommendations based on experience to ensure best practices and refinements are born from insights.and manage the feedback process
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Provide a POV and you will introduce new social tools (i.e. Sprout) to improve our operation and make it less manual
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Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
Basic Requirements
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7+ years of experience growing a social media account.
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7+ years experience in social media operations and the creative process
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Experience in video shoot production and knowledge of operational tools (i.e. scheduling, analytics) and systems within the social media space
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Experience in social media best practices, online trends and conversations and demonstrated resource skills and which content and formats work on different platforms
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Interest in experimentation and iteration on social platforms to find what resonates with different audiences.
#LI-Hybrid
REQ-017813
The annual base pay range for this role is between:
$110,000—$118,000 USD
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.
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Top Skills
What We Do
The New York Times is powered by the idea that independent, deeply reported journalism fuels a healthy and engaged society.
Our reporters, columnists, editors, engineers, designers, data analysts, developers and marketers breathe life into the most important topics of our time and tell stories that might otherwise go untold.
Whether bringing new truths to light with our reporting, building innovative products that deliver a best-in-class digital experience, or analyzing data to understand how we can best serve our readers, our people power the world’s top destination for journalism.
Working at The Times means envisioning and developing the future of journalism. Bring your passion, perspective and experience and join us as we seek the truth and help people understand the world.
Check out our career opportunities (nytco.com/careers) and follow our page to connect with Times employees, journalists and readers.
