The Paid Media Manager will strategize, launch, and manage digital campaigns across various platforms while analyzing data and reporting metrics.
Paid Media Manager
5W is seeking an individual with a passion for Paid Media. As a Manager, your role will be to help execute on a variety of projects. This is an exciting opportunity that promises to offer challenges and professional development in an environment where drive, an entrepreneurial spirit, and a commitment to exceed expectations is a winning recipe for success.
Here’s what you’ll be doing:
- Work directly with clients and internal team to determine the goals and overall strategies of digital plans and campaigns
- Strategize, launch and manage client campaigns across various paid media platforms, including but not limited to Facebook, Pinterest, TikTok, Google, Twitter.
- Lead ideation of ad copy and ad creative testing within paid social platforms
- Manage weekly and monthly reporting of clients campaign metrics, goals, and other KPI's
- Work with our organic team to help drive growth in our overall acquisition efforts across both paid and organic channels
- Analyze client business data and platform data to determine impact of overall program efforts
- Monitor competitive landscape and industry trends
Here’s what you have:
- Minimum of 3 years planning and buying digital media with tangible results
- Working or worked at an agency or in agency setting
- Experience working with Google Analytics and other analytics platforms
- Demonstrated experience running strategy & execution of performance marketing channels (Facebook, Google, Twitter, TikTok etc...)
- Ability to create and present media strategies and plans to clients
- Experience ideating copy and creative assets for paid social campaigns
- Driven, detail oriented, flexible, and team-oriented work ethic
- Attentive ability to manage multiple project
- Exceptional analytical skills and data-driven mindset.
Why you’ll love working here:
- Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
- Flexible PTO
- Summer Fridays and Winter, Spring, and Fall Fridays too!
- Hybrid work model offering flexibility and work-life balance
- Expanded parental leave and family planning support
- Continuous learning through “5W University” and development initiatives
- Student Loan Reimbursement
- Professional Development Support
- Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
- Charitable giving, including matching donations
#LI-Hybrid
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications
NYC Salary Range
$80,000—$90,000 USD
Top Skills
Facebook
Google Ads
Google Analytics
Pinterest
Tiktok
Twitter
5WPR New York, New York, USA Office
3 Park Ave, Floor 19, New York, NY, United States, 10016
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