Senior Product Marketing Manager - Developer Team

Available locationsHybrid - Austin, TX or San Francisco, CA or New York, NY
About Us
At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world's largest networks that powers trillions of requests per month. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare have all web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was recognized by the World Economic Forum as a Technology Pioneer and named to Entrepreneur Magazine's Top Company Cultures list.
We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!
Available locations: Austin, TX, San Francisco, CA
About the department
You'll be joining the Developer Marketing team sitting in the Product and Solution marketing organization. Developer Marketing works cross functionally with field marketing, demand generation, and emerging technology and incubation to drive go-to-market activities for our developer solutions. The primary focus of this role will be on either Cloudflare's compute or storage and data solutions.
In this role, you'll create impactful narratives that tell the story of our products. This is an opportunity to develop all aspects of product marketing for our growing developer platform.
What you'll do
We're looking for a product marketing manager with experience in developer tools and services. You'll work closely with cross-functional teams to develop effective marketing strategies to grow developer awareness and adoption of Cloudflare's offerings.
You will have a drive to understand developer needs and craft messaging for multiple initiatives. A successful candidate in this role enjoys working with innovative technologies on fast-paced teams.

• Develop product and solution messaging for our compute, media, storage and data solutions targeted to developers and engineering leadership based on market, customer, and competitive research.
• Align solutions with c-level initiatives and the broader Cloudflare portfolio within enterprise accounts.
• Support product and feature launches and company-wide innovation weeks. Cloudflare ships a lot of stuff, especially with our emerging products!
• Collaborate with a cross-functional marketing and product team to create and execute campaigns to ensure success of the GTM execution, driving developer sign-ups, product adoption, and pipeline. We are growing at over 50% YoY. Everyone needs to be aligned as we grow!
• Continuously gather feedback from customers and empathize with their needs.
• Represent the company externally, including attendance at sponsored and hosted conferences, analyst briefings, customer meetings and more.
• Write copy and content derived from messaging frameworks for landing pages, web copy, social media, and blogs to drive adoption and growth.

Desirable Skills, Knowledge And Experience
The ideal candidate is entrepreneurial-minded and thrives in a fast-paced and goal-driven environment. You have outstanding communication and collaboration skills and are able to work with a distributed and diverse group, get alignment, and drive the product forward. You are execution focused and emphasize getting things done while paying attention to important details.

• 5+ years professional experience in a product marketing or related role for developer-facing products.
• Proven track record of developing a product marketing strategy and key metrics to prove what's working and what's not.
• Strong technical curiosity - you are familiar with modern software development practices used to build and deploy applications. You are capable of wading into the details & understanding engineering decisions' impact on the product, but can also drive 30k foot view.
• Strong user and stakeholder empathy - you must be not only the voice of the user, but at various times the voice of product management, finance, engineering, support and ops. You must be able to channel many points of view.
• Project management skills with ability to manage multiple projects and priorities simultaneously.

If you are a self-starter who thrives in a fast-paced innovative environment and has a passion for developer tools, we encourage you to apply for this Product Marketing Manager opportunity at Cloudflare.