At Guild, we believe talent is everywhere and that opportunity should be too. We continue to have our home and headquarters in Denver, but we have embraced a distributed model of working to reach the best talent in the United States. While some roles may require proximity to our Denver office, roles based outside of our Denver office can sit in any of the following 32 states: AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI and Washington D.C. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift. All salaries ranges are standardized nationwide and will not vary by region.
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If you are an Internal Candidate, please apply via our Internal Job Board.
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At Guild, we uphold our Core Values in everything we do. Our team emphasizes our Core Values in the following ways:
- Nurture A Learner’s Mindset - using a combination of feedback and reflection to gain productive insight into personal strengths and development areas
- Build Shared Success - building partnerships and working collaboratively with others to meet shared objectives
- Be an Owner - holding self and others accountable to meet commitments
- Create Belonging - recognizing the value that different perspectives and cultures bring to our company
Guild is hiring a Senior Marketing Campaign Manager!
As the Senior Campaign Manager you will lead and execute strategic B2B marketing campaigns that drive brand awareness, generate leads, and support business growth. This role demands a proactive and results-oriented individual with a deep understanding of B2B marketing strategies, exceptional project management skills, and the ability to collaborate effectively with cross-functional teams.
Key Responsibilities
- Campaign Strategy & Planning: Develop and implement comprehensive B2B marketing campaigns aligned with our highest priority company goals and objectives. Create campaign strategies that drive engagement, generate qualified leads, and support sales efforts. Drive innovation and optimization in audience segmentation strategy, content strategy, and digital strategy for campaigns.
- Project Management: Oversee the end-to-end execution of marketing campaigns, including planning, budgeting, scheduling, and performance tracking. Ensure projects are delivered on time, within scope, and within budget. Play a lead role in introducing new processes and refining existing ones.
- Data-Driven Insights: Analyze campaign performance using key metrics and analytics tools. Interpret data to optimize campaign effectiveness, identify trends, and make data-driven recommendations for continuous improvement. Play a lead role in testing new channels and tactics.
- Cross-Functional Collaboration: Work closely with product marketing, content and design, digital and marketing operations teams to ensure cohesive messaging and alignment across all marketing channels. Facilitate regular meetings to review campaign progress and adjust strategies as needed. Play a lead role in annual and quarterly campaign strategy planning.
- Content Creation & Optimization: Collaborate with content creators to develop compelling and relevant content for various marketing channels, including email, social media, webinars, and digital ads. Ensure content is optimized for lead generation and audience engagement. Drive a test-and- learn approach to continuous content performance improvement.
- Market Research & Trend Analysis: Stay abreast of industry trends, competitor activities, and market dynamics to inform campaign strategies and identify new opportunities for growth.
You are a strong fit for this role if you have:
Required Competencies
- 5 - 7 years of experience in B2B marketing
- Proven track record of managing and executing successful marketing campaigns
- Strong understanding of B2B marketing principles and best practices.
- Exceptional project management and organizational skills.
- Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., Salesforce, Marketo, Hubspot, Google Analytics).
- Excellent written and verbal communication skills.
- Ability to analyze data and derive actionable insights.
- Experience managing budgets and working with external vendors.
- Strong leadership and team management abilities.
- Strategic thinker with a creative approach to problem-solving.
- Detail-oriented and able to manage multiple projects simultaneously.
- Collaborative team player with a proactive and positive attitude.
- Adaptable and capable of thriving in a fast-paced, dynamic environment.
We feel passionately about equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total compensation for this role is market competitive, including a base salary range of $130,000-$160,000 and variable (bonus) eligibility, as well as company stock options. We are committed to providing opportunities that align with our larger company strategy of Career Mobility. We believe that skills are transferable and value candidates that have a passion for our mission and a learner’s mindset. If you don’t have 100% of the qualifications but can see yourself doing a great job, we invite you to apply.
At Guild, we unlock the talent and economic potential of America’s workforce for employees and their companies. We partner with the nation’s largest employers—including Walmart, Chipotle, Discover, Hilton, Macy’s, Target, and The Walt Disney Company—to create cultures of opportunity that help them attract and retain top talent, while building the workforce of the future from within. By using our proprietary Career Opportunity Platform to develop education and learning programs that work in the real-world, thousands of employees at those companies have gained the skills, knowledge, and guidance they need to build a brighter future for themselves and their families—all without paying for tuition or career services on their own.
Guild is female-founded and a certified B Corp. The company has been named to the TIME100 Most Influential Companies of 2022 list, CNBC Disruptor50 list three years in a row, Inc. Best Led Companies list, Fast Co. World Changing Ideas list and the B Lab Best for the World list among many others.
Guild is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you have a disability or special need that requires accommodation, please let your recruiter know. We currently offer the following benefits:
- Access to low-cost, high-quality health care options through Cigna and Kaiser (due to coverage limitations, Kaiser is currently only available in CA & CO)
- Access to a 401k to help save for the future
- Open vacation policy for employees to rest and recharge
- 8 days of fully-paid sick leave, to take the time to heal and or recover
- Family-friendly benefits, including 12 weeks of parental leave for non-birthing parents and 18-20 weeks for birthing parents; 4-week ramp-up period for when employees return from a leave of 6 weeks or more; as well as employer-paid short-term and long-term disability, employer-sponsored life insurance, fertility and caregiving benefits.
- Well-rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services
- Education benefits and tuition assistance to help your future development and growth
PRIVACY NOTICE
I understand that I am applying for employment with Guild and am being asked to provide information in connection with my application. I further understand that Guild gathers this information through a third-party service provider and that Guild may use other service providers to assist in the application process. Guild may share my information with such third-party service providers in connection with my application and for the start of employment.
I understand and agree to Guild's use of my information in accordance with Guild's Privacy Policy and, for applicants that are residents of the State of California, Guild's Applicant Privacy Notice and California Notice at Collection.
Top Skills
What We Do
Guild’s Career Opportunity Platform™ enables forward-thinking employers to invest in their employees, unlocking life-changing opportunities for personal and professional growth through education and learning programs, career development, and one-on-one coaching. Guild partners with the nation’s largest employers — including Walmart, Chipotle, Discover, Hilton, Macy’s, Target, Providence Health, and The Walt Disney Company — to create cultures of opportunity that will help them attract and retain top talent, and build the workforce of the future. Guild offers a marketplace of curated education and learning programs designed for what working adults need to succeed in their programs. Layered onto that is support, guidance, and resources at every step to help ensure the new skills employees are building translate into career pathways that are in demand at their companies — all without paying for tuition or career services on their own.
Why Work With Us
As a certified B-corp with a double-bottom line business model that does well by doing good, we're looking for people who want to help us expand economic opportunity through education. You’ll join a driven and collaborative team, be challenged every day and go home knowing you’re helping to make a difference in the lives of working adults.
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