Senior Market Insights Analyst

Sorry, this job was removed at 06:11 p.m. (EST) on Tuesday, Mar 05, 2024
Bethpage, NY
Hybrid
3-5 Years Experience
AdTech • Digital Media • Internet of Things • Marketing Tech • Mobile • Retail • Software
Where local is big time.
The Role

Are you looking to Optimize your life? Start your exciting path to a rewarding career today!
We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore - it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community.
If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you!
We are Optimum!
Job Summary
The Sr Market Insights Analyst is responsible for assembling market level data, providing analysis and assisting the Area Market Leaders in using information to develop action plans to grow the Optimum subscriber base and minimize churn. This role will utilize reporting assets to develop market level KPI scorecards, geographic digital maps, and competitive trending. The senior anal yst will work cross-functionally with the Market/Region to collect data, correlate multiple data sources, and make actionable recommendations to Area, Region, and Market leadership.
Responsibilities

  • Partner with the centralized Business Intelligence (BI) team to develop Area, Region, and Market level reporting to assist leaders in assessing growth, churn, and competitive trends.
  • Develops, maintains, and reports all relevant products, site, customer, and financial metrics and applies findings to assist leaders in the development of appropriate goals, budgets, projections, and forecasts.
  • Reports and analyzes local sales channel and event data to better understand effectiveness of deployment and tactics within each Region/Market
  • Partner with the Market Research team and evaluates competition and competitive trends and make recommendations to leadership on prioritization of competitive response efforts.
  • Partners with HQ Market Insights team to provide additional context on market and competitor level trends.
  • Creates visuals using spatial data and mapping software to assist with targeting.
  • Leads the analysis and reconciliation of data and reporting projects and initiatives delivery for assigned regional area.
  • Consistent exercise of independent judgment and discretion in matters of significance.
  • Provides budget, forecast and variance analysis and related reports as needed.
  • Conducts financial research, analyzes financial performance against objectives and determines emerging financial trends.
  • Provides rationale behind reports and analysis and relays them in simple terms.
  • Creates and maintains statistical/financial databases and reports. Runs appropriate weekly, monthly and annual reports.
  • Other duties and responsibilities as assigned to support area performance.


Qualifications

  • Bachelor's Degree in data, math, stats, Econ, insights or related field in data/business analysis
  • 4years+ experience in an analytics role
  • Strong problem-solving skills with track record of transforming data into actionable business insight.
  • Expert in SQL and advanced Excel required, experience with Python or R nice to have.
  • Experience working with Tableau and strong experience garnering insights from data that can drive actional business decisions.
  • Experience correlating multiple data sets across different reporting assets
  • Effective presentation and communication skills with the ability to summarize analytic findings to both technical and non-technical audiences, including Senior Leaders
  • Business acumen in sales industry (understands business metrics and implications to drive results) - Telecommunications industry experience a plus
  • Strong personal organizational and time management skills, ability to work under tight deadlines and ensure quality reporting
  • Ability and experience with mapping software
  • Experience working in groups and leading smaller intra-year projects.
  • Experience collaboratively working with colleagues in other countries and time zones preferred.


At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey.
If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity.
All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, national origin, religion, age, disability, sex, sexual orientation, gender identity or protected veteran status, or any other basis protected by applicable federal, state, or local law. The Company provides reasonable accommodations upon request in accordance with applicable requirements.
Optimum collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state, and local law.
This position is identified as being performed in/or reporting to company operations in New York State. Salary ranges are supplied in compliance with New York State law. Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $92,534.00 - $152,021.00 / year. The rate/Range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.
Applicants for employment with the Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.
Nearest Major Market: Long Island
Nearest Secondary Market: New York CIty

What the Team is Saying

Erin Kennedy
Bobbie
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The Company
Long Island City, NY
9,000 Employees
Hybrid Workplace
Year Founded: 1973

What We Do

We are a top broadband communications video services provider in the US utilizing the latest technology. We serve nearly 5 million residential and business customers across 21 states with an advanced portfolio of connectivity services, including Optimum Fiber Internet, Optimum TV and Optimum Mobile.

We also operate Optimum Media, an advanced advertising and data business, which provides audience-based, multiscreen advertising solutions to local, regional, and national businesses and clients, as well as hyper-local and international news networks through its News 12 and i24NEWS brands.

New to our portfolio is Juice Media. Juice is an emerging outcome focused, omni-channel customer acquisition platform.

Central to how our company operates is the idea of reinvention - fearless reinvention. And to meet the needs of our customers, we have built a company and team that is equipped to deliver on the Optimum promise and one that is reflective of the many diverse communities we serve. Optimum employees are driven, innovative, and know how to lean in and use their voices to challenge ideas and celebrate one another, understanding how they, as individuals, impact the greater team and our customers for the better.

Why Work With Us

Optimum is part of a family of brands under Altice USA covering the telecommunications, news, media and advertising spaces. There is overlap across all of our businesses and some roles offer the opportunity to support multiple brands!

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Optimum Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
Long Island City, NY

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