Responsible for developing and implementing a comprehensive paid social media strategy, branded content programs, and influencer approach establishing brand leadership and loyalty to increase brand awareness, consideration, and conversion for the Spectrum and Spectrum Business suit of products/services across social channels.
Actively and consistently supports all efforts to simplify and enhance the customer experience.
Identifies and implements best practices to create a full funnel approach to paid social driving unique engagement activities that represent and differentiate the brand.
Manages the planning, execution and optimization of the paid Spectrum and Spectrum Business social media channels as part of brand, marketing communication, content and lead generation strategies.
Serves as a key stakeholder across the marketing framework, delivering social strategies that amplify and augment brand and marketing activities through an integrated approach.
Development of paid branded content and influencer programs across all social platforms.
Oversee paid social media buying best practices and plan auditing in conjunction with the Media Governance team.
Responsible for pacing and budget management for all paid social across Residential, MCM and SMB programs.
Partner with internal departments to specify and analyze weekly and monthly reports on social volume, web traffic, and sales. Set goals and objectives with clear KPIs against all channels, campaigns and tactics.
As part of the Media Strategy and Sponsorship team, engages and communicates with internal stakeholders both in and out of the department, external agencies, and social platform representatives.
Proactively monitors competitive activity, identify new social trends and keeps abreast with new digital technologies and social media platform enhancements.
- Ability to read, write, speak and understand English.
- Working experience creating, managing and executing social strategies and content (stackable content designed to be shared) for optimal impact preferably within a B2B environment or enterprise.
- Ability to quickly multi-task across multiple social media channels and tools.
- Highly engaged digital and social media expert with the ability to develop social media campaigns and programs.
- Proven experience using social media for brand awareness and marketing amplification.
- Deep understanding of SEO and web traffic metrics; strong analytical skills.
- Ability to identify target audience preferences, extract key insights to inform and develop a strategy, and then mobilize organizational resources to execute across various social formats.
- Bachelor's Degree in Marketing, Communications or equivalent field
- Social media strategist or Social media manager - 8-10
- B2B experience with leading technology or telecommunications brands
- Experience managing/mentoring small teams, and thrives multi-tasking in a cross-functional position
Paid Social Media Strategist or Social Media Manager - 10-12 years
Hands on keyboard buying experience as well as paid social strategy expertise
Experience with leading technology or telecommunications brands.
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MOP610 2024-36432 2024
Here, employees don't just have jobs, they build careers. That's why we believe in offering a comprehensive package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you're joining a strong community of more than 100,000 individuals working together to serve more than 32 million customers in 41 states and keep them connected to what matters most.
Who You Are Matters Here We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets.
What We Do
Our Product and Technology team creates, develops, and operates the nation’s fastest mobile service, most reliable internet service, most viewed live TV app, and the most advanced WiFi, serving nearly 100 million users and 500 million devices. We are transforming the next era of connectivity and entertainment experiences together.
The diversity of experience available within Spectrum’s Product and Technology team is unmatched and there are opportunities to grow your career as a designer, architect, engineer, developer, operator, or data scientist. We are creative, disciplined, hard-working, complex-problem solvers that believe in collaborating to deliver the highest quality customer experience.
Why Work With Us
At Spectrum, we continually refine technology, process, and structure. We are committed to delivering a superior network infrastructure, the most competitive products, and highly rated customer experiences. Our talented team of experts deploys technology solutions and builds systems and tools for our employees to provide exceptional operations.
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