Senior Manager, Social Media (On-Site, Hybrid 1 day)

Responsible for developing and implementing a comprehensive paid social media strategy, branded content programs, and influencer approach establishing brand leadership and loyalty to increase brand awareness, consideration, and conversion for the Spectrum and Spectrum Business suit of products/services across social channels.

Actively and consistently supports all efforts to simplify and enhance the customer experience.
Identifies and implements best practices to create a full funnel approach to paid social driving unique engagement activities that represent and differentiate the brand.
Manages the planning, execution and optimization of the paid Spectrum and Spectrum Business social media channels as part of brand, marketing communication, content and lead generation strategies.
Serves as a key stakeholder across the marketing framework, delivering social strategies that amplify and augment brand and marketing activities through an integrated approach.
Development of paid branded content and influencer programs across all social platforms.
Oversee paid social media buying best practices and plan auditing in conjunction with the Media Governance team.
Responsible for pacing and budget management for all paid social across Residential, MCM and SMB programs.
Partner with internal departments to specify and analyze weekly and monthly reports on social volume, web traffic, and sales. Set goals and objectives with clear KPIs against all channels, campaigns and tactics.
As part of the Media Strategy and Sponsorship team, engages and communicates with internal stakeholders both in and out of the department, external agencies, and social platform representatives.
Proactively monitors competitive activity, identify new social trends and keeps abreast with new digital technologies and social media platform enhancements.

• Ability to read, write, speak and understand English.
• Working experience creating, managing and executing social strategies and content (stackable content designed to be shared) for optimal impact preferably within a B2B environment or enterprise.
• Ability to quickly multi-task across multiple social media channels and tools.
• Highly engaged digital and social media expert with the ability to develop social media campaigns and programs.
• Proven experience using social media for brand awareness and marketing amplification.
• Deep understanding of SEO and web traffic metrics; strong analytical skills.
• Ability to identify target audience preferences, extract key insights to inform and develop a strategy, and then mobilize organizational resources to execute across various social formats.

• Bachelor's Degree in Marketing, Communications or equivalent field

• Social media strategist or Social media manager - 8-10
• B2B experience with leading technology or telecommunications brands
• Experience managing/mentoring small teams, and thrives multi-tasking in a cross-functional position
• 
  Paid Social Media Strategist or Social Media Manager - 10-12 years
  Hands on keyboard buying experience as well as paid social strategy expertise
  Experience with leading technology or telecommunications brands.
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MOP610 2024-36432 2024
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