Senior Manager, Marketing (Bilingual Spanish) - On Site, Stamford

The will assist the VP, Multicultural Marketing with the development and implementation of the multicultural plan and strategy targeted to the Hispanic segment. Responsible for the execution of effective Direct Marketing and Brand advertising strategies and tactics to drive customer consideration and growth. Manage Hispanic segment advertising campaigns and projects from inception to completion, including post campaign analysis and summary report.

• Oversee all aspects for ideation, execution and implementation of Direct Marketing and Brand campaigns targeted to the Hispanic segment
• Manage the creative agency on the creative development of various tactics including Direct Mail, DRTV, Brand TV, Digital Video, Digital Audio, Shared Mail, Print and Radio
• Assist in the development of the go-to-market strategy, and overall marketing plan for the Hispanic segment
• Develop plans for testing new hypotheses and identifying strategies that deliver actionable insights to optimize customer acquisition and upsell programs
• Partner with Marketing and Creative teams to plan and execute all aspects of customer acquisition and upsell programs
• Manage all internal relationships that are required to execute creative campaigns
• Partner with cross-functional teams to develop and implement Hispanic campaigns across channels to improve multi-touch campaign effectiveness
• Analyze performance, assess weekly performance reports and provide program improvement recommendations based on learnings
• Responsible for competitive advertising activity monitoring and reporting for the Hispanic segment
• Manage budget attributed to Hispanic marketing efforts.

• Ability to read, write, speak and understand English
• Strong writing and proofreading skills required, for use both internally and for the development of customer facing materials
• Must possess exceptional written and verbal communication skills with the ability to clearly articulate
  ideas and feedback in a constructive way
• Must possess a high-level of proficiency in PowerPoint and all Microsoft Office applications
• Ability to make decisions and resolve problems while working under pressure within tight timelines/turnaround time
• Ability to conduct formal presentations to all levels of management on issues or findings in assigned areas or subjects
• Ability to efficiently manage resources and prioritize tasks
• Ability to think creatively and strategically
• Highly developed capacity for teamwork and a strong focus on the customer
• Ability to build strong relationships with customers and colleagues/effectively work across a matrix organization
• Ability to manage and motivate team members

Marketing experience; 7+ years

Bachelor's degree or higher in marketing, business, communications or related field

• Proven ability to manage integrated marketing efforts
• Proven ability to manage and direct creative agencies
• Knowledge of cable television, high speed Internet and phone products and services

Office environment
Some travel may be required
#LI-NT1
MPD630 2024-36581 2024
Here, employees don't just have jobs, they build careers. That's why we believe in offering a comprehensive package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you're joining a strong community of more than 100,000 individuals working together to serve more than 32 million customers in 41 states and keep them connected to what matters most.
Who You Are Matters Here We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets.