Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care. Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients. Following the mass increase in depression and anxiety, the need for accessibility is more important than ever. To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters. Since launching in February 2021, we’ve empowered more than ten thousand therapists and hundreds of thousands of clients across the country and insurance landscape. We’ve raised more than $178mm of funding from Sequoia Capital, Transformation Capital, TCV, SignalFire, and others.
As the Senior Lifecycle Growth Manager, you will develop and implement growth strategies, optimize customer lifecycle engagement, and collaborate with cross-functional teams to drive customer acquisition and retention. This is a new role at Grow and will give you the opportunity to make an impact in mental health.
- You will be responsible for optimizing email, SMS, and other automated communication campaigns to drive engagement and retention. This includes analyzing data to identify areas for improvement, A/B testing different messaging strategies, and implementing personalized communication tactics.
- You will oversee and enhance the provider referral program, leveraging it as a key driver of growth. This will involve identifying opportunities to optimize the referral program, creating incentives and rewards for providers, and tracking the effectiveness of referral campaigns.
- You will work closely with the product team to identify and implement growth initiatives that are driven by product enhancements. This may include developing strategies for product-led growth, analyzing user behavior data to inform product improvements, implementing triggers/events for marketing automation, and collaborating with cross-functional teams to execute these initiatives.
- You will utilize your strong background in data analysis to identify areas in the customer lifecycle that have the greatest impact on growth. You will develop and execute experiments to optimize these areas, measuring the success of different strategies and iterating based on data-driven insights.
- As a Senior Growth Manager, you will collaborate closely with various teams, including sales, product, and growth. You will work together to align growth strategies, share insights and learnings, and drive growth and engagement across all stages of the customer lifecycle.
- You will be responsible for monitoring and reporting on key performance indicators (KPIs) that positively influence customer behavior throughout the marketing cycle. This includes tracking and analyzing metrics related to engagement, evaluation, purchase, onboarding, and retention.
Salary range: $125,000 - $175,000
- You have experience with email/SMS marketing, product-led growth, and referral programs.
- You possess a strong background in data analysis and customer segmentation.
- Experience with using marketing automation software to engage a large consumer base (Braze, Iterable, Customer IO etc)
- Expert knowledge of email deliverability, and SMS/Email compliance requirements
- You're skilled in marketing automation building out event triggers with product teams.
- Excellent written communication skills for both communicating internally, but also with our customers.
- You have a proven track record of successful project management and cross-functional collaboration.
- You're passionate about customer acquisition and retention and are driven to achieve growth objectives.
- The chance to drive impact within the mental healthcare landscape from day one
- Comprehensive health insurance plans, including dental and vision
- Our dedication to mental health guides our culture. Wellness benefits include (but are not limited to):
- Flexible working hours and location (remote OR in-office, your choice!)
- Generous PTO
- Company-wide winter break
- Mental health mornings (2 hours each week)
- Team meditation
- Wellness Stipend
- In-office lunch and biweekly remote lunch on us!
- Continuous learning opportunities
- Competitive salary
- The opportunity to help build a rapidly scaling start-up organization by taking strong ownership of your work, mentorship, and our unbounded leadership opportunities
#LI-REMOTE
Grow Therapy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
What We Do
We believe that therapy is an essential part of becoming the best versions of ourselves. No matter who you are or where you are starting, it’s more than support through challenge - it’s the foundation to grow, heal and lead lives that are more resilient, empathic, hopeful and powerful.
Everyone should have the opportunity to receive personalized therapy, and therapists should be able to serve the communities they care about most, not just the 10% of people who can afford to pay out of pocket.
Our mission is to help people get quality mental health care, by supporting the therapists who are looking to serve them.
Grow Therapy empowers independent therapists to launch and grow thriving in-network private practices by enabling them to tap into large scale credentialing, referrals, administrative and community support enabled by our passionate team/products. When therapists no longer have the hassle of mundane admin tasks like billing and insurance claims or the limitations of out-of-pocket-only payment options, they can provide care to the communities who need it most!
To achieve our lofty ambitions, we’re building an ambitious team of entrepreneurs and mission-driven go-getters. Our founders come from Harvard Medical School, Stripe, and Blackstone, and bring Grow’s mission to life from the inside-out, promoting holistic wellness for all team members. We balance our determination with a culture that champions well-being, from unlimited PTO and a Winter Break to Mental Health Mornings and learning and wellness stipends.
Grow is backed by top VCs and angel investors, including leaders from SignalFire, Village Global, Airbnb, Nurx, PatientPing, and Blackstone. We have a long way to go to maximize our impact, but if we do our job well, in the coming years we will make a difference in countless lives. We hope you’ll join us!
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Grow Therapy Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.