Who We Are
Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You'll Do
As a Senior Interactive Designer at Authentic Brands Group, you will play a crucial role in shaping the visual and interactive aspects across a portfolio of D2C lifestyle, apparel, and footwear brands. You will collaborate with cross-functional teams to design and develop engaging user interfaces, emails, site designs, animated and static ads, and more. Your creative expertise and strategic thinking will help drive our brand's success and enhance the overall user experience.
What You'll be Working on
- Animated and Static Ads:
- Create compelling animated and static ads for various digital channels, including social media, paid search, and display networks
- Ensure all ads align with brand guidelines and effectively communicate key messages
- Work with the marketing team to optimize ad performance through iterative design and A/B testing
- User Interface Design:
- Design intuitive and visually appealing user interfaces for our e-commerce platform
- Conduct user research and usability testing to inform design decisions and improve the overall user experience
- Stay up-to-date with the latest design trends and best practices to ensure our platform remains cutting-edge
- Site Design:
- Design and maintain the visual aspects of our e-commerce site experiences, ensuring a cohesive and user-friendly experience
- Develop wireframes, prototypes, and high-fidelity mockups for new features and site improvements
- Work closely with the development team to ensure accurate implementation of designs
- Email Design:
- Design visually appealing and effective email campaigns that drive engagement and conversions
- Create responsive email templates that work seamlessly across various devices and email clients
- Collaborate with the marketing team to ensure brand consistency and adherence to best practices
- Collaboration and Communication:
- Collaborate with cross-functional teams, including marketing, development, and product management, to ensure cohesive and effective design solutions
- Communicate design concepts and strategies effectively to stakeholders and team members
- Provide mentorship and guidance to junior designers and contribute to a positive and productive team environment
Requirements:
- Bachelor’s degree in Graphic Design, Interactive Design, or a related field
- 5+ years of experience in interactive design, with a strong portfolio showcasing your work
- Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, After Effects), Sketch, Figma, Canva or similar
- Strong understanding of HTML, CSS, and responsive design principles
- Experience designing for e-commerce platforms and a solid understanding of best practices in online shopping experiences and paid media ad formats
- Excellent communication and collaboration skills, with the ability to present and defend design decisions
- Strong attention to detail and a passion for creating exceptional user experiences
Preferred Qualifications:
- Experience with motion graphics and animation
- Knowledge of front-end development frameworks and tools
- Experience working in a fast-paced, agile environment
Primary Location Salary
$105,000 - $115,000
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact [email protected]
To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here:
https://www.authentic.com/privacy-policy
Top Skills
What We Do
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 50 consumer brands and properties.
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