Senior Director, Product Marketing

Posted 2 Days Ago
Be an Early Applicant
New York, NY
225K-255K Annually
7+ Years Experience
Fintech • Mobile • Security • Software • Cybersecurity
The Role
The Senior Director of Product Marketing at Prove is responsible for developing and implementing product marketing programs, shaping product offerings, and driving product awareness, adoption, and retention. This role collaborates across functions to ensure effective product messaging and successful product growth.
Summary Generated by Built In
About Prove 

As the world moves to a mobile-first economy, businesses need to modernize how they acquire, engage with and enable consumers. Prove’s phone-centric identity tokenization and passive cryptographic authentication solutions reduce friction, enhance security and privacy across all digital channels, and accelerate revenues while reducing operating expenses and fraud losses. Over 1,000 enterprise customers use Prove’s platform to process 20 billion customer requests annually across industries, including banking, lending, healthcare, gaming, crypto, e-commerce, marketplaces, and payments. For the latest updates from Prove, follow us on LinkedIn.

Prove is driving the future of digital identity. We are looking for Provers who know how to make an impact. We’re talking self-starting professionals who thrive in a fast-paced environment, process information quickly, and make intelligent decisions. The work is challenging and requires not only smart but natural curiosity and tenacity. Teamwork is also important to us – we work together and play together.   

Prove has big plans, and we’re excited about the future. If this sounds like the place for you – come join our team! 

Senior Director, Product Marketing

Job Summary

The senior director, Product Marketing develops and implements product marketing programs, and takes a key role in ensuring effective product messaging. The Senior Director of Product Marketing will shape our product offerings and how we position them internally and externally. This dynamic, high-impact position will collaborate closely across functions including marketing, Technology, and Revenue to drive Prove product awareness, adoption, and retention.

Responsibilities 

  • Enable sales and product teams with market and competitive intelligence
  • Develop and implement price plans to support overall product strategy 
  • Distill key functionality and benefits into product position, messaging frameworks, and outbound sales and marketing materials
  • Establish and monitor key marketing metrics that enable the success of products and solutions.
  • Establish marketing and communications plans that lead to successful product growth and profitability.
  • Manager marketing activities for new product development, including requirements documentation, concept and design development, project management, and market introduction.
  • Build, implement, and optimize proven product marketing processes, including repeatable frameworks and models for communication.
  • Plan the launch of new products and release and manage the cross-functional implementation of the plan.
  • Develop market business plans by researching the customers and trends
  • Act as a product evangelist to build awareness, understanding, and support for the product and its features across the organization.
  • Promote, maintain, and enhance our cultural values of humility, passion, inclusion, and leadership.
  • Exhibit a strong passion for learning about our products and markets through in-house and external training.

Experience

  • 10+ year’ experience in a relation field position
  • Experience in high growth/pre-IPO Technology companies is a plus
  • Experience developing go-to-market plans and with clear data-driven results.
  • Strong passion for learning about our products and markets through in-house and external training
  • Proving ability to maintain, and enhance cultural values of humility, passion, inclusion, and leadership
  • Demonstrated success working cross-functionally across product, sales, and training teams
  • Proven ability to create go-to-market positions and strategies

The anticipated salary range for this role is $225,000-$255,000 , plus company bonus and stock options. Offered salary will be determined by the applicant’s education, experience, knowledge, skills, geo-location, and abilities, as well as internal equity and alignment with market data.

Benefits & Perks for FTE Provers:

  • Competitive salaries & Bonus Plan (for eligible roles) and Equity Plan
  • 401(k) Retirement Plan & Match
  • Comprehensive medical benefits for you and your family
  • Emotional & Physical Wellness – Access to wellness services (EAP,Prove Well-Being Reimbursement)
  • Unlimited Vacation and Flexible hours
  • Bottomless snacks & beverages for all office locations
  • daily GrubHub stipend for lunch if coming into the office.
  • 12 paid holidays for all global employees
  • A great place to work and connect with other talented Provers like yourself!

Equal Opportunity Employment

Prove is an equal opportunity employer committed to providing equal employment opportunity for all people regardless of race, color, religion, gender or sexual orientation, age, marital status, national origin, citizenship status, disability, veteran status, or other personal characteristics.

Privacy & Data Protection
When you are applying for a job at Prove, we collect and use your personal information in the job application process. To understand more about how Prove uses your personal information, please see our Recruitment Privacy Policy on our website.



Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Prove we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

 

This position description should not be considered the final description of the position. It should be assumed that we would, to some extent, structure responsibilities in accordance with the successful candidate’s capabilities and changing business conditions.

 

Prove is an equal opportunity employer committed to providing equal employment opportunity for all people regardless of race, color, religion, gender or sexual orientation, age, marital status, national origin, citizenship status, disability, veteran status or other personal characteristics.

The Company
New York, NY
320 Employees
Hybrid Workplace
Year Founded: 2008

What We Do

Prove is the leader in mobile & digital identity authentication for the connected world. We're trusted by the world's largest banks, insurers, brokerages & technology companies to enable effortless customer experiences by instantly authenticating new user account openings, mobile & web logins, text & chat sessions, and call center calls.

Why Work With Us

At Prove we made a contrarian bet that the way in which mobile phones instantly authenticated themselves would solve fundamental issues with trust on the web. We are proving this thesis by authenticating 10,000,000 transactions per day for Tier 1 US banks, says CEO Rodger Desai.

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