Research Director, Ad Effectiveness

Kargo creates breakthrough cross-screen ad experiences for the world’s leading brands and publishers. Every day, our 600+ employees bring the power of their creativity and diversity to radically raise the bar on what mobile, CTV, AI, social, and eCommerce can do to wow consumers and build businesses. Now 20 years strong, Kargo has offices in NYC, Chicago, Austin, LA, Dallas, Sydney, Auckland, London and Waterford, Ireland. Humble brag: In 2024, Kargo was recognized as a Best Place to Work by Ad Age and Built In.

Who We Hire

Success takes all kinds. Diversity describes our workforce. Inclusion defines our culture. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, national origin, protected veteran status, disability or other legally protected status. Individuals with disabilities are provided reasonable accommodation to participate in the job application process, perform essential job functions, and receive other benefits and privileges of employment. 

Title: Research Director, Ad Effectiveness

Job Type: Full-time; 3 Days In Office
Job Location: New York, NY
Salary Range: $135,000.00- $150,000.00 (On Target Earning)

The Opportunity

The Research Director, Ad Measurement is responsible for leading the Research & Insights team in developing a deep understanding of Kargo’s strength in delivering ads on premium publisher sites and then measuring those findings across campaigns.   This role and team collaborates cross functionally in the US and abroad to measure Kargo's impact in driving advertising performance across the globe.  In addition to extensive analytical and managerial skills, this role requires someone who knows how to interpret data and has a strong understanding of the digital & CTV landscape.

The Daily To-Do

• Lead team of managers and coordinators in day to day operations, providing hands-on support and development opportunities
• Participate in client- facing strategy sessions and research presentations to further relationships and educate Kargo’s advertisers, clients and agencies on the power of Kargo.
• For all projects, ensure deliverables are insightful and deliver on business needs; infuse Kargo’s perspective into projects; shape outputs to ‘bring the audience to life’ and champion communication of results throughout the organization.
• Support Kargo’s preferred partners with innovative research that spans across CTV and Digital
• Identify, investigate, and evaluate new media measurement models, data sources, and research partners.
• Internal research expert to the sales teams, surfacing trends, consumer insights and opportunities from custom research and syndicated sources.
• Measure and analyze campaign data to measure effectiveness of digital and CTV strategies, and effectively communicate insights with the broader teams and clients
• Assist in developing and implementing unique thought leadership research for the company that can be used to develop deeper insights and showcase Kargo being thought leaders to our clients and agencies.
• Collaborate closely with cross functional teams including Sales teams, Marketing, and Product to align on project goals, methodology and potential outcomes
• Work with the Data team to mine first party data that can be used for product development, sales and marketing.
• Participate in industry conferences and provide POVs on key research methodologies and measurement trends in media.

Qualifications

• The ability to provide consultation to our advertising agencies, clients and brands both pre and post campaign with factual learnings and advice to make recommendations that will drive success.
• Excellent leadership skills and management experience
• Strong understanding and experience in the CTV space
• Experience analyzing the ROI of media campaigns and initiatives
• Direct experience with research services like Upwave, Kantar, Nielsen, Circana, Foursquare, Cuebiq, InMarket, Dynata, Attain, Adelaide, Tvision, Samba, ABCS Insights, MetrixLab
• Experience conceiving of, executing and working with Marketing to produce custom research and thought leadership studies
• Ability to lead and handle changing priorities in a complex, fast-paced business environment.
• Positive, strong interpersonal skills and ability to form professional and working relationships.
• Experience communicating project findings to internal and external partners.
• Accuracy and attention to detail upheld while maintaining efficiencies
• Strategic problem solver with strong analytical skills, who can find and tell a clear story based on data
• Proactively thinking outside of the box to formulate innovative solutions to complex problems and keep ahead of industry trends
• Experience in quantitative research methodologies with general knowledge of advanced measurement techniques including MTA, MMM and incrementality testing
• Ability to collaborate effectively with internal teams to build dashboard

Follow Our Lead

• Big Picture:  kargo.com
• The Latest:  Instagram (@kargomobile) and LinkedIn (Kargo)