At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.
We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.
We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.
Our Values
If this sounds like you, you’ll fit right in.
Who You Are
We are seeking a skilled and experienced Programmatic Media Manager to own the end-to-end strategy and execution of our programmatic display, video, CTV, and audio programs. This role is pivotal in driving brand awareness, lead generation, and revenue growth through data-driven media strategies. You will be responsible for the full campaign lifecycle, including strategy development, budget allocation, implementation, optimization, and measurement. In addition, you will lead the development and execution of new audio initiatives, focusing on streaming, podcasts, and other emerging platforms.
This role reports directly to the Senior Manager, Paid Media and plays a vital role in shaping our overall media investment strategy.
Key Responsibilities:
- Build and Execute Media Strategy: Develop and implement programmatic media strategies (CTV, YouTube, DIsplay, Audio), aligned with Justworks' goals for brand awareness, lead generation, and revenue growth.
- Campaign Execution & Optimization: Own the full campaign lifecycle from planning to execution, including trafficking, tracking, and ongoing optimizations in platform (TTD, Google Ads, etc.). Monitor and report on KPIs, identifying trends and opportunities for optimization.
- Audience & Data Management: Utilize first-party, third-party, and intent data to create precise B2B audience segments, ensuring highly targeted campaign delivery.
- Budget Ownership & Financial Management: Own budget management, ad spend, pacing, and forecasting for programmatic channels, ensuring efficient allocation of resources to maximize ROI.
- Audio Channel Strategy: Explore, develop, and launch net new initiatives to revamp our audio channel strategy, including streaming, podcasts, and other emerging audio platforms. Lead the execution of campaigns across these new channels, ensuring alignment with overall marketing and business goals.
- Testing & Insights: Develop testing roadmaps and learning agendas to drive actionable insights, inform ongoing optimizations, and ensure optimal budget allocation.
- Incrementality & MTA: Partner with the analytics team to develop and execute channel incrementality testing and multi-touch attribution (MTA) analyses to measure campaign effectiveness and improve decision-making.
- Creative Collaboration: Work closely with both internal and external creative teams on creative concepting, briefing, rotations, and ongoing optimizations to ensure creative is aligned with campaign goals and performs at its best.
- Platform Relationship Management: Build and maintain strong relationships with programmatic platform partners (e.g., The Trade Desk, CM360, etc.), ensuring that you are leveraging platform capabilities to the fullest.
- Clear Communication: Confidently and clearly communicate campaign outcomes, insights, and recommendations to key stakeholders, ensuring transparency and alignment on goals and results.
How You Will Do Your Work
As Digital Marketing Manager, how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following:
- Business insight- applying knowledge of business and the marketplace to advance the organization’s goals
- Functional expertise-subject matter expertise of specific function(s), including knowledge of principles, practices, and domain knowledge.
- Nimble learning-actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.
- Adaptability-the ability to adjust your approach or actions in response to changes in your external environment.
- Clear communication-the ability to articulate thoughts and express ideas effectively using oral, written, visual and non-verbal communication skills, as well as listening skills to gain understanding.
Qualifications
- 5+ years of experience working in programmatic media
- At least 2+ years B2B experience, ideally SMB focused
- Experience balancing brand awareness and demand goals
- Expert knowledge of digital ad technologies including DSPs, ad servers, pixel tracking, ad ops, attribution, campaign set up and tracking
- Hands-on experience with The Trade Desk and CM360
- Proven track record of managing media budget to revenue goals and efficiency metrics
- Exceptional quantitative and analytical skills are essential. Must have ability to interpret and organize data and identify actionable insights
The base wage range for this position based in our New York City Office is targeted at $109,000 to $119,900 per year.
#LI-Hybrid #LI-KK1
Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.
For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.
Diversity At Justworks
Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.
We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at accommodations@justworks.com. Your comfort and success matter to us, and we're here to ensure an inclusive experience.
Our DEIB Report and Our DEI Commitment
Top Skills
What the Team is Saying
What We Do
Justworks is a cloud-based software platform that takes the busyness out of growing a business and alleviates the unknown. We've combined a simple platform and exceptional 24/7 customer service to help entrepreneurs and businesses grow with confidence by giving them access to corporate-level benefits, automated payroll, HR tools, and compliance support— all in one place.
Why Work With Us
We're building a world in which starting, running, and joining a growing business is an accessible option for all. If you want to work in an entrepreneurial environment, build something meaningful, and have fun while doing it, join us.
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Justworks Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Hybrid roles are based in NYC, Tampa, or Toronto, and some roles are fully remote.
