Product Marketing Consultant

Description and Requirements
n this role, you'll work on the Group Benefits Employer Pr oduct Marketing team, which is responsible for unlocking customer and marketplace data and insights, translating these insights into meaningful, customer-centric value propositions and content. The team provides strategic guidance across our entire Group Benefits product portfolio, including Life, Disability, Dental, Vision, Pet, Accident & Health, Identity & Fraud Protection, HSA, Financial Wellness and Legal Plans.
You'll work firsthand with each of the Product Marketing leads as well as several business partners on an array of content management initiatives, focused on furnishing sales leaders and their teams with the necessary tools for customer engagement, acquisition, and retention.
Key Responsibilities:

• Partner with product marketing leads to manage content inventory, review and optimize the B2B creative assets & messaging that supports the Group Benefits marketing objectives
• Coordinate marketing legal submissions and review; maintain asset inventories and legal numbers; oversee all footnotes/disclaimers to ensure compliance; ensure latest collateral is posted on sales enablement platform
• Manage required state filings for B2B Group Benefits product marketing collateral
• Partner with product and marketing lead(s) and other stakeholders to develop or update content for key marketing assets (sales presentations, flyers, videos, etc )
• Support Product Marketing leads with key projects related to content development and optimization, event coordination, etc.
• Coordinate deliverables with team members to ensure timely execution and distribution
• Partner closely with agency partners to update the design and content, provide deadlines to ensure all marketing materials are in the appropriate design framework
• Maintain Product Marketing team calendar outlining timing / seasonality of key deliverables throughout the calendar year
• Document new and existing processes to create sustainable SOPs for the future
• Maintain budget including ongoing tracking and reporting to Product Marketing leadership
• Identify opportunities across Product Marketing team to drive efficiency and optimize processes
• Perform other related duties as assigned or required

Essential Business Experience and Technical Skills:
Required:

• Strong attention to detail with solid project management skills, proactive coordination of in-process projects and future needs
• Understanding of marketing strategy and communications, including agency management
• Self-starter with ability to make and contribute to recommendations, prioritize, manage and track multiple projects
• Robust experience with Microsoft Word, PowerPoint, Excel, and adaptability to learn new software as needed
• Service mindset, with a proven track record of collaboration
• Strong communication and creative problem-solving skills
• 3-5 years of relevant professional experience in marketing and/or project management role
• Bachelor's Degree

Preferred:

• Agency experience/exposure is preferred

At MetLife, we're leading the global transformation of an industry we've long defined. United in purpose, diverse in perspective, we're dedicated to making a difference in the lives of our customers.
The salary range for applicants for this position is 71600 to 95500.
Benefits We Offer
Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more!
About MetLife
Recognized on Fortune magazine's list of the 2024 "World's Most Admired Companies", Fortune World's 25 Best Workplaces™ for 2024, as well as the 2024 Fortune 100 Best Companies to Work For ®, MetLife , through its subsidiaries and affiliates, is one of the world's leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.
Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by empathy, we're inspired to transform the next century in financial services. At MetLife, it's #AllTogetherPossible . Join us!
Equal Employment Opportunity/Disability/Veterans
If you need an accommodation due to a disability, please email us at [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.
71600 to 95500
#BI-Hybrid