Media Campaign Associate

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description

• Support complex, cross-channel media campaigns in AMS that delivers on business goals and KPIs

• Manage AMS brand awareness campaign(s) set-up from building and generating tracking IDs, understanding user journeys, creative and audience mapping to tactics and channels, and proper tagging based on the specific KPIs and measurement framework for campaign effectiveness and performance; assist with global needs as they arise

• Partner with ad operation teams (internal and external) to ensure flawless launch across programmatic, direct, social, and strategic media partners

• Project management of custom content with key media content partners and agency(ies) of record, from kick-off, execution, launch, and post-campaign reporting

• Support development and refinement cross-functional processes, ensure project timelines are met, and manage team assets, files and provide regular project status updates

• Maintain a regular cadence of media partner executive summaries to share out with internal teams.

• Collaborate across the Global Brand Media & Sponsorships team to manage annual budget, maintain detailed channel forecasts, proactively manage deadlines and reporting requirements, and continuously update the budget trackers

Qualifications

• Proven ability in managing cross-channel media programs to increase awareness of tech brands

• 3+ years of overall relevant experience with some focus in B2B brand media strategy and planning, inclusive of executing channel programs in key channels such as display, social, programmatic, digital video (OTT, CTV, OLV etc.), linear TV, OOH, sports and entertainment sponsorships, and branded/sponsored thought-leadership content with leading B2B media brands and franchises

• Experience working with cross-functional teams and external partners, with a proven ability to build collaborative relationships across a matrixed organization

• Experience managing multimillion-dollar budgets, from planning, forecasting, pacing and actualization

• Deep experience and understanding of standard media metrics and KPIs used to measure digital campaigns and offline channels and understand the impact channels have against awareness goals; ability to bring in new ideas and best practices

• Understanding of ad operations, media reporting processes, media QA, media platform pixels, IAS, and UTMs. Adobe analytics and Google analytics would be an added bonus.

• Understanding of ad technology ecosystem and concepts such as ad serving, bidding platforms, ad fraud and viewability, DSPs and SSPs

• Ability to manage competing priorities, multiple tasks and multiple stakeholders, can roll up the sleeves and get stuff done; is an action-oriented and results-driven contributor

• Anticipate program needs, define scope, identify gaps, assign roles and responsibilities, develop and drive timelines and effectively communicate ideas

• A passion for metrics and data to influence decisions; experience using reporting/dashboard tools, such as Adobe Analytics and Google Analytics

For positions in the Bay Area, we offer a base pay of $83,100 - $128,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs (subject to eligibility requirements). Compensation is based on the geographic location in which the role is located, and is subject to change based on work location.
Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here .
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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