Marketing Specialist

Are you looking to Optimize your life? Start your exciting path to a rewarding career today!
We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore - it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community.
If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you!
We are Optimum!
Job Summary
The Marketing Specialist plays a pivotal part in the day-to-day execution of B2C regulatory and customer communication campaigns. The role will support the Customer Communications team with planning, development, coordination, execution, and delivery of initiatives aimed at enhancing customer knowledge, satisfaction, and loyalty across a variety of channels. The role is based in Bethpage, NY or Long Island City, NY.
Responsibilities
• Leads the development of marketing tactics from concept to execution including direct mail, email, web, IVR, SMS, social, bill messaging, outage notifications, onboarding, educational materials, collateral and support videos
• Writes creative briefs, reviews and guides asset development with clear and constructive feedback and socializes deliverables for approvals
• Develops and/or updates clear, concise, convincing, and accurate FAQ articles with subject matter experts
• Prepares bill statement messaging, banners and inserts and coordinates execution with internal and external teams
• Creates presentation materials, including campaign recaps and performance; Maintains organizational documents, including status reports, timelines, and creative calendars
• Works with internal and external creative agencies for creative development and content management of channel lineup and rate cards
• Interfaces daily with cross functional teams including, Marketing, Billing, Product, Operations, Customer Service, Customer Experience, Care, PR, GA, Legal, Logistics and external agencies
• Proofs creative for informational accuracy, consistency and communication effectiveness
• Assists on special projects as assigned
Qualifications
• Bachelor's degree in Marketing, Communications or related relevant field
• Minimum of 3 years' experience in marketing, or agency account/project management.
• Exceptional project management skills with proven ability to perform simultaneous tasks at a high level of effectiveness under pressure in a fast-changing business environment
• Ability to monitor, interpret, and communicate metrics and performance
• Experience interfacing with creative agencies/vendors
• Strong cross-functional communication and teamwork skills
• Exceptional communication skills (written and verbal) with proven ability to give extensive creative and copywriting direction
• Extremely detailed-oriented, organized and able to multi-task
• Knowledge of HTML and/or CSS
At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey.
If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity.
All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity.
We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.
The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.
Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.
Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $64,260.00 - $105,570.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.
Nearest Major Market: Long Island
Nearest Secondary Market: New York CIty