Marketing Specialist

Are you looking to Optimize your life? Start your exciting path to a rewarding career today!
We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore - it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community.
If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you!
We are Optimum!
Job Summary
We are seeking a proactive and detail-oriented Marketing Specialist to support the development and execution of email marketing campaigns aimed at driving customer acquisition and subscriber growth, primarily for our Internet product. In this role, you will be responsible for the end-to-end management of email campaigns, collaborating with internal teams and external partners, and ensuring the timely and accurate delivery of all campaign assets. The ideal candidate is a creative problem solver with excellent organizational skills, a strong understanding of digital marketing, and the ability to manage multiple priorities in a fast-paced environment.
This position is based in Long Island City, NY, with a hybrid work arrangement.
Responsbilites

• Email Campaign Execution: Implement and manage acquisition-focused email campaigns, targeting specific audience segments to drive engagement and conversions.
• Collaboration & Creative Development: Work closely with the internal creative services team to create compelling marketing materials, including copywriting, art direction, and creative guidance. Write detailed creative briefs, manage copy requests, and oversee the development of assets. Provide clear and constructive feedback on designs and messaging to ensure alignment with campaign goals.
• Agency & External Partner Management: Serve as the primary point of contact for the email agency and other external partners. Traffic deliverables, coordinate timelines, and send Creative Request Forms to the email agency. Ensure all assets are reviewed for quality control, including proofreading for grammar, spelling, and overall messaging consistency.
• Campaign Scheduling & Quality Assurance: Ensure all emails are scheduled for timely delivery, adhering to weekly deadlines. Manage multiple campaigns and troubleshoot issues as they arise, providing proactive solutions.
• Reporting & Presentation: Develop and maintain campaign recaps and presentations. Prepare status reports, creative calendars, and project timelines to keep stakeholders informed.
• Direct Mail Marketing Support: Assist with tasks related to Direct Mail marketing, including briefing agencies, proofreading content, and maintaining sample records.
• Legal Compliance: Partner with the legal team to ensure that all email marketing campaigns and direct mail tactics comply with legal requirements and company policies.

Qualifications

• Bachelor's degree in Marketing, Business Management, or a related field preferred.
• A minimum of 3 years of experience in marketing, project management, or agency account management.
• Strong understanding of digital advertising, email marketing best practices, and design principles.
• Exceptional organizational and project management skills, with the ability to juggle multiple tasks and deliverables under tight deadlines.
• Proven ability to monitor, interpret, and communicate campaign metrics and performance to internal stakeholders.
• Experience working with creative agencies and external vendors.
• Excellent communication skills and the ability to collaborate across departments and teams.

At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey.
If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity.
All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, national origin, religion, age, disability, sex, sexual orientation, gender identity or protected veteran status, or any other basis protected by applicable federal, state, or local law. The Company provides reasonable accommodations upon request in accordance with applicable requirements.
Optimum collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state, and local law.
Applicants for employment with the Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.
Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City