Market Director - Sales & Growth

About CareScout

Join us on a mission to simplify and dignify the aging experience. We are the children, siblings, neighbors, and friends of those navigating the fragmented and confusing system of long-term care. Our team is ferociously curious and relentless in our pursuit of a better system – and we are deeply committed to a sense of belonging for all, in all phases of life.   

We’re creating a new experience for care seekers and their families, bringing together long-term care options, non-healthcare resources, education, and human support into one place. We work hard, we have fun, we care about each other, and we share the mission. If this sounds like a place where you could thrive, join us!   

CareScout is a wholly owned subsidiary of Genworth Financial, Inc, a Fortune 500 provider of products, services and solutions that help families address the financial challenges of aging.  

POSITION TITLE

Market Director - Sales & Growth

POSITION LOCATION

Northeast Region (NJ, NY, CT or MA)

YOUR ROLEYou will be responsible for helping the team drive the growth of our sales strategy, manage key business partnerships and ensuring an exceptional provider/partner experience while we build a better aging experience.    You will work closely with cross-functional teams including sales, marketing, and product to deliver an exceptional experience to our CareScout partners and members.  Your ability to foster strong relationships and help drive sales across B2B, B2B2C and D2C channels will be essential to your success in this role.This is an excellent opportunity to work collaboratively as part of a high-impact, mission-critical team while also expanding your knowledge and skills. In addition, you will support the sale and distribution of future CareScout products which may include financial and insurance solutions.  This position reports to the Regional Vice President (RVP) for the territory.
KEY RESPONSIBILITIES

• Business Development:  Identify and pursue new sales opportunities by establishing relationships with potential providers and partners.  Negotiate and close high-value contracts with home care providers, assisted living communities, board and care, family homes who have demonstrated a commitment to quality and person-centered care.  Educating prospective and existing providers about new CareScout Quality Network (CQN) features and functionality.
• Achieve individual sales goals through positioning CareScout’s story, strategy, and solutions with healthcare providers
• Regularly uncover sales opportunities through discovery, probing, open-ended questions, and relationship building
• Directly engage in-person with CQN provider network and potential partners
• Have full control over your calendar and schedule mtgs (mixture of in-person, virtual mtgs, and phone calls) with new leads/prospects and existing providers on the Network
• Account/Network Management:  Building long-term, diverse, and high-quality network relationships with providers and partners.  Responsible for the evaluation and implementation of post-sale and support services to keep fine-tuning the provider’s experience, including CareScout member validation, matches and invoicing.
• Primary relationship owner of assigned Region accounts and providers
• Manage Tier 1 and Tier 2 provider relationships
• Occasionally join conferences, Regional and local events
• Marketing:  Work closely with your RVP and internal partner to build brand awareness, drive engagement, and assist in aligning and rolling out marketing initiatives and communications. Host local webinars, conference calls and other virtual events as well as regional and national trade shows, industry and community events.  Identify and execute on implementation of co-branded partnership events.
• Territory Management:  Attend virtual or in-person meetings and educational seminars with prospects and existing prospects within your assigned region.
• Data Reporting:  Document all activity in the CRM system (MS Dynamics 365) i.e., appointments, sales calls, follow-up calls, marketing campaigns, etc.
• Cross-Functional Team Collaboration:  Share provider feedback and intelligence with sales and other internal supporting CareScout teams.  Provide insight, share ideas and continue to increase learnings.  Help to execute on key strategic initiatives identified by RVP

QUALIFICATIONS

• BA/BS or equivalent experience
• 5-7 years of consultative sales or account management experience in homecare, long-term care, assisted living, care management, or employee benefits or aging-related organizations preferred.
• Possess a positive, self-starter attitude who performs well without direct supervision.
• A proven track record of working independently with agility and adaptability while driving change alongside cross-functional teams in a fast-paced environment with competing priorities.
• Exceptional organization & interpersonal skills, as well as strong written/verbal communication skills.
• Strong ability to analyze data, identify trends and create actionable insights to optimize sales strategies.
• Proficiency in Microsoft Word, Excel, Outlook and CX and CRM software such as MS Dynamics 365.  Ability to learn new technological platforms and web infrastructure.

GENERAL EXPECTATIONS

• Understand the needs, motivations, and expectations of a wide variety of healthcare and LTC providers.
• Demonstrate a constant passion for fulfilling our mission in a high-touch organization; don’t be afraid to try, dig in, and deliver.
• Engage in activities with a sense of humor, good judgment, professionalism, urgency, and attention to detail.
• Consistently nurture and represent our organization, mission/vision, programs, and activities with a strong, positive image both internally and externally
• Maintain open, transparent, and direct communications and reporting with your RVP, internal partner and other areas of the organization.
• Be flexible and open to fulfill additional/modified responsibilities to support our entrepreneurial environment.
• Supply timely feedback to department heads.
• Collaborate with leadership, peers, volunteers, and donors; keep open, transparent, and direct communications and reporting.

Employee Benefits & Well-BeingGenworth employees make a difference in people’s lives every day. We’re committed to making a difference in our employees’ lives.

• Competitive Compensation & Total Rewards Incentives
• Comprehensive Healthcare Coverage
• Multiple 401(k) Savings Plan Options
• Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)
• Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave
• Disability, Life, and Long Term Care Insurance
• Tuition Reimbursement,  Student Loan Repayment and Training & Certification Support
• Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)
• Caregiver and Mental Health Support Services