Lead, Consumer Insights

Overview

The Lead, Consumer Insights role is responsible for gathering, analyzing, and interpreting data to provide actionable insights that inform creative strategy, audience targeting, and media planning for marketing campaigns. This role requires a combination of analytical skills, strategic thinking, and strong communication abilities to translate complex data into clear, actionable recommendations for various stakeholders. Overall, the Insights team uses data-driven insights and information to understand consumer preferences, market trends, and competitive intelligence supporting brands across the lifecycle of campaigns.

This role is onsite in our New York City office, and requires some travel to clients.

The Impact You’ll Make 

• Data Collection & Analysis: Collect, organize, and analyze both qualitative and quantitative data from a variety of internal and external sources (e.g., surveys, market research, campaign data, sales data, consumer demographics, and behavior). 

• Trendspotting: Identify key trends, patterns, and consumer behaviors that influence business performance and competitive positioning. 

• Insight Generation: Translate data findings into clear, actionable insights that inform creative strategy, audience targeting, and media planning for marketing campaigns 

• Reporting & Presentation: Create and present insights presentations to clients and internal stakeholders with collaboration from other teams to form a comprehensive strategy. 

• Stakeholder Collaboration: Work closely with internal teams such as Sales, CSM, Agency Development, Client Development, PMM, etc. to provide consumer insights for both pre-and post-sale efforts.  

• Market Research: Conduct market research and competitive analysis to inform strategic decisions and stay ahead of industry trends.  

• Data Interpretation & Storytelling: Use storytelling techniques to communicate complex data insights in an engaging and easily digestible format for both technical and non-technical audiences. 

The Experience We Need 

• 3+ years of experience in a market research agency, ad tech/mar tech company, or internal brand team’s consumer insight/market research department
• Extensive experience in both quantitative and qualitative market research 
• Excellent written and verbal communication skills, with the ability to present findings clearly and concisely. 
• Ability to integrate, simplify, and develop insights from multiple data sources including 0P, 1P, 2P, and 3P 
• Strong verbal and written communication skills.
• Working under pressure, in a fast-paced and challenging environment keeps you energized 
• Expert Microsoft Suite skills with a focus on PowerBI, Excel, & PowerPoint
• Bachelor’s degree in Business, Marketing, Statistics, Data Science, or a related field is required. A Master’s degree is a plus. 

About Us

InMobi is the leading provider of content, monetization, and marketing technologies that fuel growth for industries around the world. Our end-to-end advertising software platform, connected content, and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses everywhere.

InMobi is a trusted and transparent technology partner for marketers, content creators, and businesses of all kinds.

Incorporated in Singapore, InMobi maintains a large presence in San Mateo, CA, and Bangalore, and has operations in New York, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit inmobi.com.

Our Purpose  

InMobi creates transformative mobile experiences and software platforms to positively impact people, businesses, and societies around the world.

We believe that our innovations at the intersection of artificial intelligence, commerce, and the creator economy will revolutionize the way consumers use their mobile devices. Our mission is to power our customers’ growth with innovative content and commerce experiences that help them activate their audiences and drive real connections. How do we do it? 

• An End-to-End Content, Monetization, & Marketing Platform the fuels industry growth  
• AI-Powered Audience Activation for the open content, media, and marketing ecosystem  
• New Content and Commerce experiences for a world of connected devices.

The base salary (fixed) pay range for this role would range from $103,622 - $164,068 USD (min to max of base salary pay). This salary range is applicable to our offices located in California and New York*.

*Our ranges may vary based on the final location and region of the role in accordance with the geographical differentiation in pay scales in the country.

In addition to cash compensation, based on the position, an InMobian can receive equity in the form of Restricted Stock Units. We believe that our employees/personnel should have the ability to own a part of the entity they are a part of. Therefore, the entity employing you may elect to provide such stocks to you. Ownership of stock aids us to treat our employer company as our own and base our decisions on such a company’s best interest at heart. To encourage a spirit of shared ownership, we grant InMobians relevant company stock(s). As you contribute to the growth of your company, certain stocks may be issued to you in recognition of your contribution.

A quick snapshot of our benefits:

• Competitive salary and RSU grant (where applicable)     
• High-quality medical, dental, and vision insurance (including company-matched HSA)    
• 401(k) company match 
• Generous combination of vacation time, sick days, special occasion time, and company-wide holidays  
• Substantial maternity and paternity leave benefits and compassionate work environment 
• Flexible working hours to suit everyone 
• Wellness stipend for a healthier you!    
• Free lunch provided in our offices daily  
• Pet-friendly work environment and robust pet insurance policy - because we love our animals! 
• LinkedIn Learning on demand for personal and professional development
• Employee Assistance Program (EAP)

InMobi is an equal-opportunity employer     

InMobi is a place where everyone can grow. Howsoever you identify, and whatever background you bring with you, we invite you to apply if this sounds like a role that would make you excited to work. 

InMobi provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type.  All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.