Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.
1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.
Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 34,000 mental healthcare providers across all 50 states who run their practice on our software. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.
We want your time here to be the most meaningful experience of your career.
Our Integrated Marketing & Campaigns team is building a best in class B2B marketing engine. Reporting to the Senior Manager, Marketing Campaigns, you will help define and build strategies for us to reach specific segments of mental health providers. You’ll be a data-driven B2B marketer who infuses the voice of the customer into creative marketing programs to grow our mental health provider network. The ideal candidate has experience dreaming, planning, launching, and determining success of marketing programs that drive direct-response goals. The Integrated Marketing & Campaigns team is just getting started and we’re excited for you to help shape where we’re going.
- Build and manage full-funnel marketing programs that resonate with specific audience segments of mental health providers
- Own an audience lead target and identify new channels, campaigns, and evergreen marketing programs to reach the target – in partnership with sales
- Research audience segments to develop messaging and positioning tests that resonate
- Build and manage a calendar of regular marketing programs to attract, engage, and convert target audience
- Partner closely with business unit sales team and leaders to connect marketing programs
- Be the voice of this audience in internal planning and manage audience segment GTM across marketing channel and sales partners
- Create and document repeatable process that make our campaign go to market engine run seamlessly and provide a great experience for stakeholders we partner with
- Build relationships with stakeholders across marketing (product marketing, content, creative, design, channels), cross-functionally (in-house experts, corporate communications, sales, analytics), and externally (customer, industry thought leaders)
- Dive into the numbers to understand what works so we can scale and what doesn’t so we can move on
- Be a continuous learner and stay on top of the latest marketing trends and effective ways to reach an audience
- You have 5-10+ years of experience building and scaling multi-channel integrated marketing programs for a B2B audience
- You are highly detailed and process-oriented – working with a range of stakeholders, numerous steps + deadlines, and a spreadsheet with dozens of deliverables is your bread and butter
- You’ve built campaigns and ongoing marketing programs that include webinars/digital events, physical events
- You’ve partnered with marketing channels like email/lifecycle, paid, social to amplify campaigns and nurture new leads
- You have high critical thinking skills and a strong bias towards action – you can take ideas from a range of sources without stalling forward progress
- You have experience marketing to healthcare or mental health audiences (preferred)
- Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)
- Group A: $160,000
- Group B: $144,000
- Group C: $128,000
- Examples of cities located in each Compensation Grouping:
- Group A = NYC, SF/Bay Area, LA Area, Seattle, Boston, Austin, and San Diego
- Group B = Chicago, Miami, Denver, Washington DC, Philadelphia, Atlanta, Minneapolis, Nashville, Sacramento, Phoenix, and Portland
- Group C = All remaining cities
- Other compensation includes: discretionary bonuses and/or commission
- Benefits offered include:
- Equity Compensation
- Medical, Dental, and Vision coverage
- HSA / FSA
- 401K
- Work-from-Home Stipend
- Therapy Reimbursement
- 16-week parental leave for eligible employees
- Carrot Fertility annual reimbursement and membership
- 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
- Unlimited PTO
- Employee Assistance Program (EAP)
- Training and professional development
#LI-LN1
We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.
Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please contact [email protected]
Headway employees work remotely across the US, with the option to work from offices in New York City and San Francisco. Headway participates in E-Verify. To learn more, click here.
What the Team is Saying
What We Do
Headway is building a new mental healthcare system that everyone can access. We make it easy for people to find quality in-network mental health care by removing historic barriers faced by mental health providers, payers, and patients.
1 in 4 people in the US have a treatable mental health condition, but the vast majority do not get the care they need. The primary reason is cost: the majority of therapists do not accept insurance, meaning paying for therapy is prohibitively expensive for prospective patients. This is where we got our start – Headway has built the first software-enabled network of therapists who accept health insurance, making it easy for therapists to grow their practices, and possible for patients to find quality care they can afford.
We launched in April of 2019 and are now powering 300,000+ appointments per month. To scale our vision, we’ve raised over $100 million in funding from a16z, Thrive, Accel, and Google Ventures.
Join us, and make an impact
We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem - across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.
Headway employees work remotely across the US, with the option to work from our NYC HQ.
Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected].
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Employees work remotely.
