Influencer Marketing Manager

GlossGenius is building an ecosystem enabling entrepreneurs to succeed.  We empower small business owners to focus on being creators, not admins, by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing and much more. 

Over 70,000 small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. Joining its powerful, intuitive platform with its vibrant, distinguished brand, GlossGenius is the ideal combination of a fintech, SMB software, and consumer company all in one.

The Go To Market team is responsible for creating new ways of driving audience and incremental revenue across all platforms for GlossGenius. As the Influencer Marketing Manager, you will design, drive, and manage influencer campaigns featuring GlossGenius members that engage our audience across numerous social platforms, with an emphasis on establishing brand and community moments for large-scale reach of GlossGenius. 

You will report to the Manager, Social Media. You must be commutable to our NYC headquarters and will operate in a hybrid environment with 2 days per week in the office (Tuesdays & Thursdays).

• Source and manage a customer-influencer pipeline for social media & marketing content, including short and long-term brand ambassadors
• Manage UGC as well as bite-sized content ideation and delivery from influencers
• Set and manage influencer campaign budgets and contracts  
• Manage the end-to-end production of customer-influencer content to power large-scale campaigns, including writing scripts and content briefs, providing actionable feedback, and overseeing edits in partnership with the Creative Team 
• Identify and collaborate with relevant micro and industry-relevant influencer partners for brand moments and activations across social; scout new talent for events and collaborations with our community  
• Drive engagement and build awareness and loyalty for the GlossGenius brand
• Uphold the GlossGenius brand and ensure brand safety by establishing influencer guidelines and best practices 

• 3+ years dedicated experience in influencer marketing on social media, preferably in the beauty, wellness, or tech space  
• Proven success growing audiences across various social media platforms with influencer programs & campaigns 
• Experience running large-scale social media influencer campaigns and building brand ambassador relationships 
• Experience creating influencer content briefs and scripts for video UGC (campaign and idea generation, scripting, content feedback, etc.) 
• A passion for social media and deep understanding of the digital marketing landscape
• A passion for the beauty and wellness industry (particularly salon and spa businesses) and a deep understanding of their operations and challenges 

• Flexible PTO
• Competitive health & dental insurance options, with premiums partially covered by GG
• Fertility and adoption benefits via Carrot and Kindbody
• Generous, fully-paid parental leave policy
• 401k benefit - employees are eligible to contribute starting day 1 of employment
• Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
• Pre-tax commuter benefits
• Dependent Care FSA
• Home office stipend
• Team Bonding: As a distributed team, being able to build meaningful bonds both virtually and in person is incredibly important to us! We are constantly evaluating how we accomplish this and currently, teams are given opportunities to gather in person throughout the year.