Head of Product Marketing, Payroll

Job Description
About Us
HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we've achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 4000 midsize and multinational companies.
Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast-growing companies across the globe such as Go Cardless, Happy Socks, Fiverr, and VaynerMedia rely upon Bob to help them create the best work experiences for their people.
Come and be you with us
Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that's bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we're waiting with open arms.
We are growing our Product Marketing team to support our continued business growth and go to market strategy for our Payroll product area. As the Head of Product Marketing - Payroll at HiBob, you will support pipeline creation and revenue goals for our prospects and customer base by conducting market, competitor and customer research, planning our marketing strategy and supporting the associated sales strategy, crafting value-based messaging tailored for the payroll audience, and create and package the collateral, tools and enablement assets to support the field. You are an expert on the value proposition and product offering for the payroll product, you will partner with product managers on feedback to improve product/market fit for your product line and you will partner with marketing and sales to drive pipeline and revenue for payroll.
You are a strategist and storyteller with the right mix of creative and analytical skills. You're a master of strategic research and love to create, deploy and optimize messaging in the field. You're curious about the market, competitors, prospects and passionate about telling a clear, value-led story to drive revenue. You're a flexible, enthusiastic team player who is cross-functional and love the thought of working in a fast paced, dynamic environment.
What will you do?

• Work closely with Product Management to provide market, competitor and customer insights for strategy and planning of the Payroll roadmap
• Develop product positioning, value proposition and messaging for the Payroll offering
• Plan and manage Payroll product launches cross-functionally with Marketing, Sales and Customer Success teams
• Create compelling payroll specific marketing and sales collateral in formats such as web pages, video, one pagers, decks, battlecards and more.
• Be the voice of the Payroll market in the company: represent persona pain points for product planning, market opportunity and trends for marketing and sales planning, target ICPs for campaign and content planning.
• Collaborate with our global marketing team on evergreen marketing programs to drive market awareness and generate pipeline.
• Create the essential materials that will be used to train Marketing and Sales on the payroll value proposition

Base salaries for this role range from $170,000 - $230,000 per year.
Job Requirements
Requirements

• A strong track record of product marketing experience within the Payroll space, preferably in B2B or B2B2C SaaS
• Experience in planning and executing successful go to market strategies that drive market awareness, new customer acquisition and customer retention.
• Demonstrate success in developing strategic messaging that synthesizes customer needs, business impact, product positioning and competitive differentiation.
• Proven ability to extract insights from research and translate those insights into go to market strategies.
• Skilled visual and written storyteller with a customer-centric approach to marketing.
• Ability to zoom in AND zoom out, looking at the big picture, at the details and at how they connect together.
• Exceptional project management skills with the ability to be self-driven as well as take direction to drive results with cross-functional teams.
• Adaptable and able to work in a very fast paced startup environment with changing and evolving responsibilities.

Benefits
Join our village
HiBob is a village filled with amazing people and we're especially proud of that. It's a place where Bobbers can be themselves. We're about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you'll receive competitive compensation, benefits, and pre-IPO equity alongside all of this:

• Stock options at a high-growth unicorn startup
• 100% subsidized medical, dental, and vision coverage for employees
• 401(k) with a 3% company match starting from Day 1
• Hybrid working model for bobbers in the NY metro area
• Work from home allowance to get your home office set up!
• Temporary remote work-from-anywhere in the world for up to 2 months after 6 months of employment
• Annual Headspace subscription and wellness benefits
• Two social impact days per year for volunteering
• Bob balance days - 4 additional days within a calendar year - Enjoy a company-wide long weekend at the beginning of each quarter
• Employee referral program - $2,500 bonus for each successful referral with an additional ambassador bonus
• Fun and frequent social events (in-person and virtual)
• We love birthdays - take the day off and receive a special gift
• Dog-friendly office
• If this sounds like something you've been looking for, we'd love to have you. Come on, join our village!

If this sounds like something you've been looking for, we'd love to have you. Come on, join our village!