Head of Holding Company, Programmatic

Company at a Glance

OpenX is focused on unleashing the full economic potential of digital media companies. We do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every ad served across all screens.

At OpenX, we have built a team that is uniquely experienced in designing and operating high-scale ad marketplaces, and we are constantly on the lookout for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.

The Head of Holding Company Sales will be responsible for managing and growing relationships with major advertising holding companies in the US. This strategic leadership role will focus on strengthening partnerships, driving revenue, and establishing long-term commercial agreements with key stakeholders across either Publicis, Omnicom or IPG. This individual will work closely with internal sales teams, guide go-to-market strategies, and ensure the company maximizes opportunities from these partnerships.

The ideal candidate will have established senior-level relationships within the advertising industry, particularly with holding companies, and possess strong business acumen and strategic thinking capabilities to deliver joint business plans and manage complex commercial deals. This position will also require excellent leadership and mentorship skills, guiding account executives and sales teams to deliver on revenue targets.

Key Responsibilities:

• Own and manage relationships with key advertising holding companies, building trust and becoming their primary point of contact.
• Develop and execute a strategic roadmap for partnership growth, identifying opportunities for revenue expansion.
• Build and manage joint business plans (JBPs) that align mutual goals between the company and the holding companies.
• Conduct stakeholder mapping within the holding companies, ensuring all key decision-makers and influencers are engaged.
• Open doors to C-suite and senior executive relationships, securing sponsorship at the highest levels of holding companies.
• Collaborate closely with the internal sales, product, and marketing teams to align strategies and identify opportunities for cross-functional collaboration.
• Mentor and guide the sales team on best practices for growing commercial relationships with holding companies.
• Track and report on performance metrics related to holding company partnerships, ensuring revenue targets and KPIs are met or exceeded.
• Represent the company at industry events, conferences, and other networking opportunities to enhance visibility and further build relationships.
• Stay updated on industry trends, challenges, and competitive activity, adapting strategies to maintain the company’s competitive advantage.

Required Skills & Experience:

• Experience: Minimum 10+ years of experience in advertising sales, with a significant portion of that time spent managing large enterprise accounts or holding companies. Previous experience in an AdTech, MarTech, or digital media environment is highly preferred.
• Relationships: A proven track record of building and maintaining senior-level relationships within major holding companies - specifically Omnicom, Publicis, and IPG.
• Leadership: Strong leadership and team management experience, with the ability to coach and develop sales teams.
• Strategic Thinking: Ability to think long-term and develop sustainable, mutually beneficial partnerships.
• Stakeholder Mapping: Experience in identifying and engaging key stakeholders across complex organizational structures.
• Business Acumen: A deep understanding of the advertising and digital media ecosystem, with a focus on programmatic, data-driven, and tech-enabled advertising solutions.
• Communication: Exceptional verbal and written communication skills, with the ability to present to and influence C-level executives.
• Negotiation: Proven experience in negotiating complex deals and commercial agreements, with a focus on win-win outcomes.
• Results-Oriented: Track record of meeting or exceeding revenue targets, with strong project management and organizational skills.
• Problem-Solving: Analytical mindset with the ability to solve complex problems and make strategic decisions under pressure.

OpenX VALUES

Our five company values form a solid bedrock serving to define us as a group and guide the company. Our values remind us that how we do things often matters as much as what we do.

WE ARE ONE

We are one team. There are no exceptions. We are a group of strong and diverse individuals unified by a shared mission. We embrace challenges and win together as a team. We respect and care about our colleagues and cultivate an inclusive culture

WE ARE CUSTOMER CENTRIC

We innovate on behalf of our customers. We understand, respect, and listen carefully to our customers. We build great products to solve our customers’ problems. We manage our customers’ expectations clearly and honestly. We are a trusted partner to all of our customers - we act with integrity at all times. We care.

OPENX IS OURS

We are all owners of OpenX

We all have a voice to improve OpenX

We stake our personal and professional reputations on the excellence of our work

We are not interested in just "doing our jobs"; we take ownership to drive results

WE ARE AN OPEN BOOK

We understand and respect what each of us does. We are eager to teach and share what we know with others, both internally and externally. We are eager to learn from others and we ask questions internally and externally. 

WE EVOLVE FAST

We take responsible risks and own and learn from our mistakes. We recognize and repeat success. We actively seek out and provide constructive feedback. We adapt quickly and embrace change. We tackle growth and learning with real urgency. We are endlessly curious.

OpenX is committed to equal employment opportunities.

It is a fundamental principle at OpenX not to discriminate against employees or applicants for employment on any legally-recognized basis including, but not limited to: age, race, creed, color, religion, national origin, sexual orientation, sex, disability, predisposing genetic characteristics, genetic information, military or veteran status, marital status, gender identity/transgender status, pregnancy, childbirth or related medical condition, and other protected characteristic as established by law.

OpenX Applicant Privacy Policy

Applicants can review our Applicant Privacy Policy at any time by visiting the following link: https://www.openx.com/privacy-center/applicant-privacy-policy/.

Effective Date: April 18, 2024