Growth Product Manager

About Gusto
Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 300,000 businesses nationwide.
Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That's why we're committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy .
About the Role:
We are seeking an experienced, results-driven Growth Product Manager to join our Demand Generation Marketing team at Gusto. As a Growth Product Manager, you will be responsible for setting up, implementing, and managing acquisition channels, as well as deploying new growth campaigns and experiments. If you have experience with revenue driving programs and want to dramatically scale a disruptive company, we would love to hear from you!
Here's what you'll do day-to-day:

• Write specs to drive top-of-funnel metrics and increase Sales successful connections. Specs should drive impact, not output.
• Manage our chatbot touchpoints & chat experiments from the website to onboarding.
• Manage the scaling of our referral programs & launch new referral audiences & channels.
• Build out roadmaps, and gain alignment & dependencies with various stakeholders.
• Understanding how to drive sales connection rates & sales efficiencies.
• Suggest activities for improving conversion rates throughout the funnel.
• Research competitors & B2B leaders and provide suggestions for improvement.
• Measure your projects & experiments using Amplitude, Redash & Tableau.

Here's what we're looking for:

• 3-5 years experience in product management, preferably in a growth-focused role.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and stakeholder management skills.
• Demonstrated ability to drive results in a fast-paced, dynamic environment.
• Familiarity with growth techniques and experimentation methodologies.
• Passion for understanding customer needs and delivering impactful solutions.
• Proficiency in data analysis and visualization tools (e.g., Amplitude, Tableau) is a plus.

Here's what success looks like:

• You've driven holistic growth at Gusto, meeting future goals and enhancing our existing engine.
• You've prioritized growth across referrals, chat, and reviews; leveraging data insights.
• You've fostered cross-team collaboration and built strong partnerships with Sales.
• You've contributed to a positive team culture, uniting Engineers, Designers, and Data Scientists.

Our base salary cash compensation range for this role is $130,000 - $158,000 in Denver and most remote locations and $168,000 - $192,000 in San Francisco and New York. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.
Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.
Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.
When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you require assistance in filling out a Gusto job application, please reach out to [email protected].