GM, Data (Agency & Platforms)

We are seeking a highly experienced GM, Data (Agency & Platforms) to drive growth through data sales and by cultivating relationships with agencies and digital platforms. The ideal candidate will have 7+ years of experience in business development, sales, go-to-market, and product within the advertising technology industry, with a strong focus on data-driven solutions. The role will include full P&L responsibilities related to the data business at Fluent. Candidate must have strong relationships with platform and agency partners within the data industry.

What You'll Do

• Develop and execute strategies to drive revenue growth through data sales, forming strong partnerships with agencies and digital platforms.

• Identify and pursue new verticals and business opportunities by leveraging the company’s unique 1st party data.
• Expand the company’s data solutions, and market presence with major agencies and brands.
• Build and maintain strong, long-term client relationships, acting as a trusted advisor for data-driven insights and solutions in the digital advertising space.
• Collaborate with internal teams to align sales strategies with business goals and ensure smooth execution of data-related offerings.
• Meet and exceed P&L targets, focusing on leveraging data for optimization and growth across client campaigns.

Requirements

• 7+ years of experience in business development, data sales, and account management within the advertising and technology sectors, particularly in the ad tech. 
• Proven track record of securing partnerships and delivering revenue growth through data solutions.
• Strong knowledge of the digital advertising landscape, data-driven strategies, and evolving trends. 
• Experience in the pharmaceutical and DTC space is a plus. 
• Exceptional communication, negotiation, and relationship-building skills, with an emphasis on data-driven solutions. 
• Ability to work strategically, independently, and as part of a team in a fast-paced environment. 

This role requires a strategic thinker with excellent client-facing skills, a deep understanding of data sales, and the ability to thrive in the competitive ad tech market. If you are passionate about driving growth and building impactful partnerships through data, we encourage you to apply. 

Fluent, Inc. (NASDAQ: FLNT) has been a leader in performance marketing since 2010, offering customer acquisition and partner monetization solutions that exceed client expectations. Leveraging untapped channels and diverse ad inventory across partner ecosystems and owned sites, Fluent connects brands with consumers at the most optimal moment, ensuring impactful engagement when it matters most. Constantly innovating and optimizing for performance, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. For more insights, visit www.fluentco.com.

Benefits

At Fluent, we like what we do, and we like who we do it with. Our team is a tight-knit crew of go-getters; we love to celebrate our successes! In addition, we offer a fully stocked kitchen, catered breakfast and lunch, and our office manager keeps the calendar stocked with activity-filled events. When we’re not eating, working out, or planning parties, Fluent folks can be found participating in recreational sports leagues, networking with She Runs It, and bonding with across teams during quarterly outings to baseball games, fancy dinners, and pizza-making classes. And we have all the practical benefits, too…

• Competitive compensation
• Ample career and professional growth opportunities
• New Headquarters with an open floor plan to drive collaboration
• Health, dental, and vision insurance
• Pre-tax savings plans and transit/parking programs
• 401K with competitive employer match
• Volunteer and philanthropic activities throughout the year
• Educational and social events
• The amazing opportunity to work for a high-flying performance marketing company!

Salary Range: 120,000 to $150,000 base, $220,00 to $300,000 OTE - The base salary range represents the low and high end of the Fluent salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance.

Candidates may be at risk of targeting by malicious actors seeking personal information. Fluent recruiters will only reach out via LinkedIn or email with an @fluentco.com domain. Any outreach by Fluent via other sources (e.g. text, other domains etc) should be ignored.

Fluent participates in the E-Verify Program. As a participating employer, Fluent, LLC will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Fluent, LLC follows all federal regulations including those set forth by The Office of Special Counsel for Immigration-Related Unfair Employment Practices (OSC). The OSC enforces the anti-discrimination provision (§ 274B) of the Immigration and Nationality Act (INA), 8 U.S.C. § 1324b.