Events Specialist

Who You Are

You are an energetic and detail-oriented person with a passion for creating impactful experiences that drive brand engagement and business growth. With a background in B2B SaaS, you excel at planning and executing events that resonate with target audiences and align with business objectives. You have a keen eye for logistics and are adept at managing multiple projects simultaneously, ensuring that every detail is covered from start to finish. Your excellent communication and collaboration skills enable you to work seamlessly with cross-functional teams, vendors, and customers. You thrive in a fast-paced environment, are proactive in problem-solving, and are committed to delivering exceptional results that elevate the brand and contribute to the company's success.

Your Success ProfileWhat You Will Work On

• Event Planning & Roadmap Strategy- Develop and execute event strategies that align with business goals, focusing on increasing brand awareness, generating leads, accelerating pipeline, and building community. 
• End-to-End Event Management- Plan, coordinate, and manage all aspects of events, including logistics, vendor relations, budgeting, scheduling, and on-site execution.
• Cross-Functional Collaboration- Work closely with stakeholders across the org including marketing, sales, product, and customer success teams to ensure event alignment with overall company objectives and messaging.
• Vendor and Venue Management- Identify, negotiate, and manage relationships with vendors, venues, and service providers to ensure high-quality event experiences.
• Content Development- Collaborate with internal teams to brief event content, including presentations, workshops, and enablement materials that resonate with our target audience.
• Audience Engagement- Design and implement strategies to maximize attendee engagement before, during, and after events, utilizing tools like social media, email campaigns, and surveys.
• Post-Event Analysis- Collect and analyze data from events to assess effectiveness, ROI, and areas for improvement, providing actionable insights for future events.
• Budget Management- Develop and manage event budgets, ensuring all activities are executed within budget while maximizing impact.
• Brand Representation- Serve as a brand ambassador at events, ensuring that all event aspects reflect Justworks' values and brand identity.
• Continuous Improvement- Stay updated on industry trends and best practices in event planning and B2B marketing to continually enhance the quality and effectiveness of events.
• Community Partnerships- Establish and manage new and existing community partnership opportunities

How You Will Do Your Work

As an Events Specialist, how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following:

• Creative Thinker-  Ability to look outside the box and develop new strategies 
• Clear communication- The ability to articulate thoughts and express ideas effectively using oral, written, visual and non-verbal communication skills, as well as listening skills to gain understanding.
• Exceptional problem-solving capability- You have a proven track record of solving complex problems, thinking creatively and using data to tell a story
• Executive presence- You have the ability to effectively engage, lead and influence senior executives - this role offers high visibility and access to senior leadership
• Influence- Must demonstrate a high level of collaboration

In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:

• Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
• Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
• Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
• Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example. 
• Simplicity -  Be like Einstein: “Everything should be made as simple as possible, but no simpler.”

Qualifications

• Minimum of 3 years of experience in end-to-end event production from strategy to execution for large scale events (corporate, event startup, or agency background preferred)
• B2B experience required 
• Event marketing and activation experience a must
• Demonstrated expertise in both sides of an event P&L
• Demonstrated ability to work well with different personalities in a fast-paced environment
• Must have proficiency in Google Suite, Asana, Salesforce. Experience with Swoogo is a plus.
• Exceptional writing and organizational skills
• Independent, self-reliance problem solver in a cross-functional environment
• Excellent and structured verbal and written communicator with effective presentation skills
• Willingness to work a flexible schedule based on calendar of events, including nights and weekends

The base wage range for this position based in our New York City Office is targeted at $86,000.00 to $94,600.00 per year.

#LI-Hybrid #LI-KC2