Enterprise Demand Generation

Hey there.
At Clay, we believe in empowering the growth of every business. We're on a mission to help teams grow their customer base by finding and reaching out to the right people.
Navigating the world of go-to-market data is a complex task involving data aggregation, transformation, and automation. We believe better software enables teams to become more effective in creatively seeking and reaching out to the people that matter. We are building a new type of data workflow tool that allows any team to find the right data, craft custom workflows, and automate their go-to-market strategy. We like to think of Clay as a composable canvas that unlocks power and creativity for growth-focused teams.
Building a powerful yet easy-to-use tool that enables complex data aggregation, transformation, and automation is no easy feat. It takes a huge amount of creativity, discipline and attention to detail. It also takes a team of brilliant minds, collaborating, supporting and learning from each other.
At Clay, we hold two things to be true as we grow our team - hiring is more about the person and less about the description; diverse teams build the strongest, most meaningful products. We are committed to building a team that reflects these beliefs, and cannot wait to speak with you.
Enterprise Demand Generation @ Clay
We're seeking a Demand Generation Manager to scale our sales-led efforts and grow the pipeline within Clay Enterprise. This role requires a creative, resourceful thinker who can craft differentiated B2B campaigns that stand out amongst the noise. You're constantly experimenting to find the perfect balance between lead quality and spend - and sharing your learnings with teammates in sales and marketing throughout the process.
What You'll Do

• Attract enterprise buyers to Clay by partnering with GTM engineering. You'll work every day with the GTM engineering team. You'll know daily what companies are in our open opportunities, who are the people involved at each opportunity, and what are patterns amongst all of them. You leverage this information to build demand generation campaigns to attract new buyers into the funnel that mirror insights uncovered in existing open and closed opportunities.
• Own advertising channels targeting enterprise buyers. This includes running ABM campaigns across LinkedIn, Meta, Google, and other experimental channels. You're endlessly experimenting to find the perfect balance between lead quality and spend.
• Own outbound campaigns targeting enterprise buyers. You'll run outbound campaigns through email, direct mail, and any other creative idea you have up your sleeve. You will use Clay every day.
• Coordinate other marketing teams for multi-channel campaigns. This includes teammates who are running content campaigns with partners, hosting experiential events with executives at conferences, and assuring all enterprise demand gen touchpoints are correctly tagged by working with GTM operations.
• Share learnings with GTM engineering and marketing leadership. You are the bridge between marketing and GTM engineering teams. You'll review campaign performance, document insights, get feedback on ad creative, and share results with both teams every week. You are accountable for our enterprise pipeline.

What You'll Bring

• Experience with enterprise demand generation. You are thoughtful on what moves the needle and what doesn't when targeting enterprise buyers at B2B SaaS companies.
• Creative yet analytical. You have a history of thinking outside the box to run campaigns that stand out from the noise and drive enterprise pipeline for the sales team.
• Impactful copywriter. You are writing all advertising copy. You'll work with creative design partners. You find the balance between what you're hearing in sales calls and what drives impact in your testing.
• Paid acquisition expertise. You will be the one building, launching, and optimizing ABM advertising campaigns across multiple channels.
• Bonus: Clay expertise. You will be using Clay every day. The ideal candidate is already ahead of the curve. You're at the forefront of building creative and impactful Clay tables.

Working @ Clay
Based out of a central office on 19th Street in Manhattan's Flatiron District. We love the energy of in-person collaboration while also offering the flexibility to work from home when needed.

• Competitive salary and role trajectory. Roles, responsibilities, and comp grow as we do.
• Health insurance. Fully funded, high quality health, dental & vision coverage.
• Visa sponsorship. We get it - it's an arduous process, but we're not scared of it.
• Flexible schedules and paid time off. We ask team members to take at least 3 weeks fully-disconnected per year, with a flexible vacation policy beyond that.
• Mental health. We're currently building a plan to help you find coaches, mentors & mental-health services.
• Personal comfort. Order whatever equipment you think will help you work more enjoyably.

Learn more about Clay, how we think about the world, the vibes and what it's like to work with us right here!