Employer Brand Specialist

Posted 21 Days Ago
New York, NY
Hybrid
67K-90K Annually
1-3 Years Experience
Marketing Tech • Mobile • Software
Where your passion is welcome and your impact is real.
The Role
The Employer Brand Specialist at Braze will develop and implement employer branding strategies to attract top candidates and improve hiring efficiency. Responsibilities include managing content strategy across various channels, leading awards strategy, organizing recruitment events, and analyzing performance metrics to optimize branding efforts.
Summary Generated by Built In

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

WHAT YOU'LL DO

The Employer Brand Specialist operates within the People department, and cross-functionally engages with the Talent Acquisition, Marketing, Communications and Social Impact teams, to market Braze as an employer of choice. 

Reporting to the Team Lead, Employer Brand, you will be responsible for contributing to our employer brand strategy across paid, owned and earned channels. You will be tasked with developing recruitment marketing programs, communications and campaigns that grow candidate awareness and consideration of Braze, source top-tier qualified applicants to Braze, and improve the company’s hiring efficiency.

Responsibilities:

  • Develop content strategy aimed at showcasing Braze's Employer Value Proposition (EVP) across channels and touchpoints (e.g. social media, talent communities, blog, employee advocacy channels, etc.)
  • Ideate and produce compelling content and campaigns, in collaboration with key stakeholders, to consistently and effectively showcase #BrazeLife and our one-of-a-kind culture
  • Lead our global workplace awards strategy, including communications, surveys, announcements and earned media (e.g. Great Place To Work®)
  • Manage and/or support recruitment marketing events and sponsorships, both in-person and virtual
  • Research new opportunities, talent markets and partnerships that help grow our employer brand awareness and consideration as Braze continues to grow
  • Monitor and analyze performance against KPIs to identify areas for improvement and make data-driven decisions

WHO YOU ARE

  • Experience across employer branding, marketing, content, and/or communications; BA/BS degree preferred but not required
  • Strong storytelling, creative, verbal and written communication skills 
  • Highly developed interpersonal skills that foster long-term relationships and facilitate work cross functionally 
  • The ability to manage and organize multiple demanding tasks with accuracy, and prioritize competing projects
  • The flexibility to work with teams and peers across different time zones
  • The ability to travel globally, when required

For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $67,000 and $81,000/year with an expected On Target Earnings (OTE) between $75,000 and $90,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, Braze offers full- and part- time employees a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company.

WHAT WE OFFER

Details of these benefits plan will be provided if a candidate receives an offer of employment. Benefits may vary by location.

From offering comprehensive benefits to fostering flexible environments, we’ve got you covered so you can prioritize work-life harmony.

  • Competitive compensation that may include equity
  • Retirement and Employee Stock Purchase Plans
  • Flexible paid time off
  • Comprehensive benefit plans covering medical, dental, vision, life, and disability
  • Family services that include fertility benefits and equal paid parental leave
  • Professional development supported by formal career pathing, learning platforms, and tuition reimbursement
  • Community engagement opportunities throughout the year, including an annual company wide Volunteer Week
  • Employee Resource Groups that provide supportive communities within Braze
  • Collaborative, transparent, and fun culture recognized as a Great Place to Work®

ABOUT BRAZE

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.

Braze is proudly certified as a Great Place to Work® in the U.S., the UK and Singapore. We ranked #3 on Great Place to Work UK’s 2024 Best Workplaces (Large), #3 on Great Place to Work UK’s 2023 Best Workplaces for Wellbeing (Medium), #4 on Great Place to Work’s 2023 Best Workplaces in Europe (Medium), #10 on Great Place to Work UK’s 2023 Best Workplaces for Women (Large), #19 on Fortune’s 2023 Best Workplaces in New York (Large). We were also featured in Built In's 2024 Best Places to Work, U.S. News Best Technology Companies to Work For, and Great Place to Work UK’s 2023 Best Workplaces in Tech.

You’ll find many of us at headquarters in New York City or around the world in Austin, Berlin, Chicago, Jakarta, London, Paris, San Francisco, Singapore, Sydney and Tokyo – not to mention our employees in nearly 50 remote locations.

BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER

At Braze, we strive to create equitable growth and opportunities inside and outside the organization.

Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.

We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you.

Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.

What the Team is Saying

Annie
Zana
Todd
Kristin
The Company
New York, NY
1,500 Employees
Hybrid Workplace
Year Founded: 2011

What We Do

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.

Why Work With Us

We believe in the passion of our people. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony—while we all navigate rapid, global growth—together. We thrive when people add their unique perspectives to our ever-growing teams—and we strive to empower you to make a tangible impact .

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Braze Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
New York, NY

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