Director, Thought Leadership Group Benefits 3334

Description and Requirements
The Team You Will Join
The Group Benefits Marketing organization is aligned to US Group Benefits business priorities. The team partners very closely with our business stakeholders and is responsible for creating strategies to drive profitable growth by achieving customer acquisition/close rates, overall participation and retention rates outlined in the business plan. The organization also partners with enterprise brand marketing, global marketing partners, and U.S. business centers of excellence regarding competitive landscape and to identify key emerging trends along with the demographic and behavioral attributes that define the Group employer, broker and employee segments.
Location - 200 Park Ave, NYC or Bridgewater, NJ -- Hybrid (3 days in office, 2 days remote)
The Opportunity
The Director, Thought Leadership role resides in the US Group Benefits Marketing organization and is responsible for the creation of thought leadership content and stories for the MetLife Brand to drive customer engagement and help support the achievement of business goals. This director is responsible for leading a team of cross functional partners, external partners and one direct report end to end, leading strategy development, ensuring the development of the annual EBTS (Employee Benefits Trends Study) narrative and other thought leadership content, and partnering closely with activation teams to ensure measurable impact. This director will be the champion of new ways of working across the team, ensuring agile principles and processes are utilized to drive efficiency and greater value and impact. As more and more activation pods are created, this director will work closely with pod leads and activation leads to ensure consistent development and utilization of content and deployment of EBTS data, other data, and insights.
How You'll Help Us Build a Confident Future
The Director, Thought Leadership will also lead the development and maintenance of key partnerships within MetLife including Customer Marketing, Product Marketing, MetLife HR, and the Group Benefits business, ensuring customer priorities and needs are well understood and that this entire team is fully engaged in the successful distribution and share out of key learning and insights to drive customer impact.
What You Need to Succeed ( Requirements):
• 7+ years of experience in consumer and/or B2B marketing preferred
• 5+ years of team or people leadership experience preferred
• 5+ years of content development expertise, knowledge of marketing strategy, execution/production and in-campaign optimizations
• Knowledge of the group benefits market
• Experience with reporting and analytics
• Experience with agile marketing
• BA/BS Degree required; MBA preferred
• Strong leadership skills
• Demonstrated marketing and leadership techniques
• Management of multifaceted initiatives or programs
• Creative and strategic thinker
• Problem solver and critical thinker
• Strong oral and written communication skills with ability to work with senior management and partners across the organization at various levels
• Strong presentation skills
• Organizational skills
• Ability to adjust to changing priorities
At MetLife, we're leading the global transformation of an industry we've long defined. United in purpose, diverse in perspective, we're dedicated to make a difference in the lives of our customers.
The salary range for applicants for this position is 123,800-165,000.
Benefits We Offer
Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more!
About MetLife
Recognized on Fortune magazine's list of the 2024 "World's Most Admired Companies" as well as the 2024 Fortune 100 Best Companies to Work For ®, MetLife , through its subsidiaries and affiliates, is one of the world's leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.
Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by empathy, we're inspired to transform the next century in financial services. At MetLife, it's #AllTogetherPossible . Join us!
Equal Employment Opportunity/Disability/Veterans
If you need an accommodation due to a disability, please email us at [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.
123,800-165,000
#BI-Hybrid