Who We Are
Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Do
The Director of Retention Marketing will be responsible for leading the digital customer retention strategies for Authentic portfolio brands across email, SMS, loyalty programs, and other customer engagement channels. This role will focus on maximizing customer lifetime value (CLV) by improving engagement, reducing churn, and fostering brand loyalty across all sites. The Director will collaborate closely with key stakeholders to ensure retention initiatives are aligned with broader business objectives.
What You'll be Working on
- Develop and lead retention marketing strategies aimed at increasing customer loyalty, reducing churn, and maximizing lifetime value (CLV) across multiple sites.
- Create comprehensive lifecycle marketing programs, including personalized email, SMS, and other communication channels to drive repeat purchases and customer engagement.
- Leverage customer insights and data to develop segmentation strategies that personalize retention efforts based on behaviors, preferences, and purchase history.
- Design and execute multi-channel marketing campaigns to engage customers throughout the customer lifecycle, from onboarding to reactivation.
- Build targeted programs for key segments, such as VIP customers, lapsed users, and high-potential new customers.
- Optimize messaging, cadence, and creative across campaigns to increase open rates, click-through rates, and conversion rates.
- Implement loyalty and rewards programs that incentivize repeat purchases and customer advocacy.
- Work closely with the customer data and analytics teams to leverage data-driven insights and predictive analytics for retention marketing efforts.
- Utilize customer segmentation and behavior analysis to create hyper-targeted and personalized campaigns across retention channels.
- Build and refine automated marketing workflows based on customer behaviors, ensuring real-time, personalized communication.
- Measure and analyze campaign performance, using A/B testing and multivariate testing to optimize retention strategies.
Must Haves
- 8+ years of experience in retention, lifecycle, or email marketing, with a strong focus on customer loyalty, retention, and engagement strategies.
- Proven track record of leading successful retention marketing programs for eCommerce or digital businesses with multiple sites.
- Deep knowledge of customer lifecycle management, CRM, and marketing automation tools.
- Experience working with data-driven customer segmentation, personalization, and marketing automation.
- Strong analytical skills with the ability to interpret data and drive actionable insights for improving retention.
- Demonstrated success in increasing customer retention rates, loyalty program participation, and customer lifetime value.
- Excellent communication and collaboration skills, with the ability to work across functions and present strategies to senior leadership.
Primary Location Salary Range: $115,000 - $140,000
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact [email protected]
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https://www.authentic.com/privacy-policy
Top Skills
What We Do
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 50 consumer brands and properties.
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