Director of Demand Generation

Posted 8 Days Ago
Easy Apply
New York, NY
170K-190K Annually
7+ Years Experience
Information Technology • Sales • Software • Cybersecurity
End-to-End Enterprise Cyber-Risk Management
The Role
Oversee and manage marketing generated pipeline with a focus on digital channels, optimize digital inbound strategy, create integrated marketing campaigns, work with SDR and Sales teams, manage MarTech solutions, partner with internal teams for holistic business view.
Summary Generated by Built In

Cymulate’s Continuous Security Validation enables companies to challenge, assess and optimize their cyber-security posture against the evolving cyberthreat landscape, simply and continuously.

With world-class clients like YMCA, Brinks, and EuroNext we strive to bring the highest level of service to everything we do. Our team is made up of the very best people for the job and as we grow, we’re always on the lookout for people with the skills, experience, and personality that will let us both shine. With high scores on Gartner and Glassdoor, our clients and employees have let us know what they love about us.

  • Oversee and manage the marketing generated pipeline, with a strong focus on digital channels
  • Build and optimize our digital inbound "machine," including all paid media (search, social, display), organic media (social, SEO), and operations/tech stack management
  • Create and manage integrated marketing campaigns to achieve demand generation targets, ensuring accurate measurement and tracking of KPIs
  • Work closely with the SDR team and Sales team to be a bridge towards improved enablement and conversion rates across the entire marketing funnel
  • Manage MarTech solutions and vendors to ensure streamlined processes
  • Partner with Sales, Product Marketing, Communications, and other internal teams to ensure a holistic view of the business is seen to drive demand


  • 10+ years of experience in demand generation, with a strong background in cybersecurity and digital marketing
  • Bachelor’s degree in marketing, business, or a related field
  • Proven leadership experience, with the ability to inspire and motivate a team to achieve goals
  • Experience working with SDR teams to improve lead quality and conversion rates
  • Experience with SEO, SEM, social media advertising, and analytics tools
  • Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions
  • Passion for results, measurement and optimization to continuously drive ROI
  • Ability to manage multiple competing projects at various levels of scale
  • Ability to report to our Midtown office at least 3 days per week
  • Willingness to thrive in a multinational, fast-paced, startup environment


The base salary for this role is between $170,000-190,000

What the Team is Saying

Aris
The Company
New York, NY
200 Employees
Hybrid Workplace
Year Founded: 2016

What We Do

Cymulate was founded by an elite team of former IDF intelligence officers and leading cyber researchers who have dedicated their career to empowering organizations worldwide against threats and making advanced cybersecurity as simple and familiar as sending an e-mail.

Today, Cymulate is trusted by hundreds of companies worldwide, including leading healthcare and financial services.

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Cymulate Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Not Specified
New York, NY

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