Who We Are
Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Do
The Director of Acquisition Marketing will be responsible for overseeing all customer acquisition efforts, including paid search, display, paid social, affiliate, and other growth channels. This individual will lead the development and execution of acquisition strategies designed to maximize traffic, new customer acquisition, and conversion across all websites. The Director will work in tandem with other senior leaders to ensure campaigns are aligned with overall business objectives and performance goals.
What You'll be Working on
- Develop and lead customer acquisition strategies across key digital channels including paid search, social media, display, affiliate marketing, and more
- Create campaigns designed to maximize new customer acquisition, ensuring scalability across multiple websites
- Collaborate with internal teams (data, creative, product) to ensure campaigns are optimized for targeting, messaging, and landing page performance
- Manage and optimize customer acquisition channels (e.g., Google, Meta, programmatic display, affiliate networks) to achieve aggressive growth targets
- Implement and oversee the ongoing testing of new channels and tactics to expand customer reach and improve acquisition efficiency
- Leverage customer data and market insights to develop targeted acquisition campaigns, ensuring that the right message reaches the right audience
- Utilize analytics tools to track and measure campaign performance, providing actionable insights to improve future campaigns
- Collaborate with the analytics team to refine audience segmentation and ensure personalized acquisition strategies
Must Haves
- 8+ years of experience in acquisition or performance marketing, with a strong focus on digital channels such as paid search, display, and paid social
- Proven track record of developing and executing successful customer acquisition strategies for high-growth eCommerce or digital companies
- Hands-on experience managing large-scale digital marketing campaigns across multiple channels (e.g., Google, Meta, affiliate marketing, programmatic)
- Strong analytical skills with the ability to interpret data, optimize campaigns, and provide actionable insights
- Deep understanding of audience targeting, customer segmentation, and marketing attribution
- Excellent communication and presentation skills, with the ability to clearly convey strategy and performance insights to senior stakeholders
Primary Location Salary Range: $115,000 - $140,000
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact [email protected]
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https://www.authentic.com/privacy-policy
Top Skills
What We Do
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 50 consumer brands and properties.
