Digital Shelf Manager

About Harry’s 

Harry’s Inc. is building a modern CPG company by putting people first and delivering against real unmet consumer needs.
The company’s flagship brand - Harry’s -  was founded by Jeff Raider and Andy Katz-Mayfield in 2013. After successfully launching and scaling Harry’s, Jeff and Andy saw an opportunity to bring their experience building Harry’s to other CPG categories where the consumer has also been historically underserved.
Harry’s Inc. has grown significantly over the last ten years, and is now made up of four brands -  Harry’s, Flamingo, Lume, Mando -  and Harry’s Labs, the company’s incubation and M&A engine. The company employs more than 900 people across the U.S., U.K. and Germany, and is the largest CPG company built in the last 20 years.
At Harry’s Inc, our mission is to Create Things People Like More — whether it's a product, an experience, or an internal tool, we believe in making the things around us better for our customers, and our team.
Our mission extends beyond customers and team, to the community broadly. We believe that the best business models make a positive impact. That's why our brands donate year-round to nonprofit organizations that align with their social missions.
At the end of the day, the key to our success is our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, the Harry’s team is composed of some of the most brilliant, diverse, and humble people you’ll ever meet. Our company is a place of inclusion, innovation, and deeply ingrained values.

The Harry's Inc working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday.  Can’t forget the free products and the opportunity to have some meetings without Zoom!

Job Description:

We are seeking a dynamic Digital Shelf Manager to lead our creative asset management of Amazon and Retail.com (i.e. Walmart.com, Target.com).  The ideal candidate will combine extensive pure play and omnichannel marketplace experience with a strong creative vision and growth-minded analytical approach. This individual will be responsible for developing and optimizing all creative elements of our e-tailer presence, including product listings, A+/enriched content, and brand store designs. This role requires a strategic thinker who can translate performance metrics into compelling visual narratives that drive sales growth and enhance our brand positioning in the competitive eCommerce landscape.

Key Responsibilities

• Collaborate with Brand Creative team to develop and execute a comprehensive digital shelf creative strategy for Harry’s and Flamingo on Amazon and Retail.com
• Directs Amazon/Retail.com art direction across diverse stakeholders, such as production teams, copywriters, and launch coordinators, to facilitate seamless new product launches.
• Lead the end-to-end process of creating, editing, and optimizing all Amazon and Retail.com creative assets, ensuring a cohesive and compelling brand narrative across product listings, A+ content, storefront, and advertising materials.
• Designs and executes a data collection framework, combining quantitative and qualitative analytics to refine creative initiatives, optimize performance, and deepen customer connections.  Leverage data-driven insights from A/B testing and advanced analytics to continuously refine creative strategies, enhancing performance and customer engagement.
• Collaborate closely with cross-functional teams (i.e. brand, sales, and creative) to ensure cohesive and effective brand representation.
• Proactively monitor and adapt to Amazon's and Retail.com evolving best practices, marketplace trends, and platform updates, maintaining a competitive edge while ensuring full compliance.
• Consistently communicates with executive leadership and creative teams to deliver digital shelf insights, address challenges, and highlight opportunities.
  

Qualifications

• Educational or professional experience in Graphic Design and Video Editing, Marketing, Advertising, or a related field.  
• Meaningful creative experience, specifically within the Amazon ecosystem.
• Demonstrated expertise in managing and optimizing creative assets for Amazon, including a deep understanding of Amazon’s algorithm, Terms of Service, and best practices.
• Strong proficiency in data analysis and the ability to use statistical evidence to drive creative decisions.
• Experience troubleshooting back-end Amazon issues when trying to update creative assets - e.g., Brand Storefronts, A+ Content, etc.
• Exceptional organization, communication and collaboration skills, with the ability to work effectively across departments and with external partners.
• Ability to work in a highly autonomous fashion – self-manage initiatives, deadlines, to-dos, and prioritization 
• Proficiency in creative software and tools such as Adobe Creative Suite or Figma as well as familiarity with Amazon-specific tools and platforms.
• Content Syndication Platform experience (i.e. Salsify, Syndigo) is preferred but not mandatory

Benefits and perks

• Medical, dental, and vision coverage
• 401k match
• Equity in Harry’s 
• Flexible time off and working hours
• Wellness and L&D stipends
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years 
• Up to 20 weeks of pregnancy leave and up to 16 weeks of parental leave
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands

Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Harry’s is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

We can’t quantify all of the intangible things we think you’ll love about working at Harry’s, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $132,000-$181,500, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.