DailyPay, Inc. is transforming the way people get paid. As the industry’s leading on-demand pay solution, DailyPay uses an award-winning technology platform to help America’s top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job, while supporting their financial well-being outside of the workplace.
DailyPay is headquartered in New York City, with operations throughout the United States as well as in Belfast. For more information, visit DailyPay's Press Center.
The Role:
Reporting to the Senior Director of B2B Performance Marketing, the Marketing Manager for Growth Programs will be responsible for the integrated marketing strategy of the small business segment. Small Business at DailyPay is defined as employers with less than 500 employees. You will own designing and executing full-funnel demand generation programs to meet lead and pipeline targets, leveraging inbound strategies as well as ABM tactics across target segments and personas. Experience working across matrixed teams and the ability to communicate and strategize with business leaders in a fast-paced growth environment is critical.
If this opportunity excites you, we encourage you to apply even if you do not meet all of the qualifications.
How You Will Make an Impact:
- Drive Demand: Develop the demand generation strategy to support lead gen (MQLs), pipeline goals (SQLs), and bookings goals for the small business segment - laying out briefs and requirements and engagement with cross-functional teams for execution
- Content Marketing: Craft a comprehensive plan for content creation based on our target audiences’ behaviors and interest. Partner with product marketing and the DailyPay studio team to build and publish content for the appropriate marketing channel
- Expertise in Digital Marketing: Build a deep understanding of marketing technologies, processes, and systems necessary to reach our audiences in digital channels such as SEO/SEM, display, social media, e-mail marketing, web, and video
- Align with stakeholders: Own partnership with the Human Capital Management (HCM) small business segment and product teams, including setting joint goals for product growth and representing marketing to ensure audiences and marketing strategies are properly reflected
- Collaborate cross-functionally: Work across the marketing and sales organization (Sales, Revenue Marketing, Studio, Brands, Marketing Ops) on campaign GTM strategy, and manage regular check-ins
- Drive data-driven marketing: Drive and/or oversee the execution, monitoring and measurement of marketing programs and their success
- Optimize performance: Compile and report on campaign and channel performance and results. Adjust programs/strategies using data and feedback from existing and previous projects
What You Bring to The Team:
- Bachelor's Degree or equivalent experience
- 3+ years of Demand Generation Marketing experience or related discipline, in a scaling team environment
- An entrepreneurial attitude
- Excellent time management and project management skills
- Experience with marketing strategic planning & execution
- Demonstrated communication & critical thinking skills
- Fiercely collaborative, unapologetically competitive
What We Offer:
- Exceptional health, vision, and dental care
- Opportunity for equity ownership
- Life and AD&D, short- and long-term disability
- Employee Assistance Program
- Employee Resource Groups
- Fun company outings and events
- Unlimited PTO
- 401K with company match
Pay Transparency. DailyPay takes a market-based approach to compensation, which may vary depending on your location. United States locations are categorized into three tiers based on a cost of labor index for that geographic area. The salary ranges are listed by geographic tier. Additionally, this role may be eligible for variable incentive compensation and stock options. Where a candidate fits within the compensation range for a role is based on their demonstrated experience, qualifications, skills, and internal equity.
New York City
$93,000—$120,000 USD
DailyPay is committed to fostering an inclusive, equitable culture of belonging, grounded in empathy and respect, which values openness to opinions, awareness of lived experiences, fair treatment and access for all. We strive to build and develop diverse teams to create an organization where innovation thrives, where the full potential of each person is engaged, and their views, beliefs and values are integrated into our ways of working.
We encourage people of all backgrounds to join us on our mission. If you require reasonable accommodation for any aspect of the recruitment process, please send a request to [email protected]. All requests for accommodation will be addressed as confidentially as practicable.
DailyPay is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.
What We Do
DailyPay, Inc. is transforming the way people get paid. As the industry’s leading on-demand pay solution, DailyPay uses an award-winning technology platform to help America’s top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job, while supporting their financial well-being outside of the workplace. DailyPay is headquartered in New York City, with operations throughout the United States and in Belfast.
Why Work With Us
We firmly believe that we are only as good as our people. Because of this, we hire great talent, offer a diverse and inclusive values-based culture, fun activities, and strong benefits. You will be challenged with dynamic tasks that will catalyze your professional development and career growth.
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