Who We Are
Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Be Working On:
- Develop and execute comprehensive corporate social and digital media strategies to support Authentic’s growth goals
- Identify target audiences, key messages, and content themes to drive engagement and deliver a distinctly Authentic experience
- Work with key departments to template business-driven communications for their external audiences and stakeholders
- Produce and adapt content across the Authentic and its CEO’s social media platforms, including but not limited to Instagram, LinkedIn, X, and WeChat, with the goal of increasing engagement, reach and followings
- Generate a mix of original content, user-generated and shared content - videos, photos, graphics, and stories - in partnership with cross-functional teams including but not limited to PR and Communications, Events & Experiences and Marketing to amplify the brand portfolio
- Oversee regionalization of content in APAC, EMEA and LATAM, and collaborate as needed with translation service providers to ensure storytelling is targeted to our local audiences—think global, act local
- Partner with the People & Culture and Talent teams on leveraging social media channels for talent recruitment and retention as well as employee engagement
- Engage with Authentic’s community online by responding to comments, messages, and inquiries in a timely and professional manner, providing value-added interactions
- Conduct regular analysis of social media performance metrics, track KPIs and generate insightful reports to inform future strategies and optimizations
- Manage content calendars and ensure timely delivery of high-quality content that aligns with the Authentic voice and values
- Monitor social media channels for industry conversations, market developments and relevant conversations to identify opportunities for engagement and stay up to date on emerging trends, tools, and best practices
- Adhere to relevant legal and regulatory requirements pertaining to social media and digital content
Must Haves:
- Bachelor’s degree in marketing, PR, or a related field
- 3-5 years of experience in marketing, PR, or a related field with proven work experience in social media and/or digital marketing
- Strong copywriting, editing, storytelling and project management skills
- Ability to manage tight deadlines and grasp complex information
- Experience working with translation service providers is a plus
- Proficiency with platforms including Adobe and Microsoft suites
Salary Range: $80,000 - $95,000
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact [email protected]
To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here:
https://www.authentic.com/privacy-policy
What We Do
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 50 consumer brands and properties.
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