Associate Connections Planner

Posted 17 Days Ago
New York, NY
55K-65K Annually
Entry level
Marketing Tech
The Role
The Associate Connections Planner supports the Connections Planning team by developing strategic media plans, managing execution processes, and ensuring client requests are executed effectively. The role involves collaborating with creative teams, engaging with publishers, and analyzing campaign performance for continuous optimization.
Summary Generated by Built In

Company Description

Pereira O’Dell is an independent creative agency that lives for the big swings. We believe that it’s in that pursuit of finding something bigger - something better than what exists - where we discover what really matters to people and brands. At Pereira O'Dell, we bring big ambitions to life. For the past 15 years, we’ve been pioneers at the intersection of technology, advertising and entertainment – and when these cultures collide, incredible things happen.

Founded in 2008 by Andrew O’Dell and PJ Pereira, Pereira O'Dell is a full-service creative agency with offices in San Francisco and New York. Clients include IHOP, Midea, Zelle, Adobe, Empower, Fifth Third Bank, General Mills, ABInBev, and The Nature Conservancy. Pereira O'Dell has amassed over 100 respected Advertising and entertainment awards including Cannes Lions, Clios, D&AD, One Show, ANDY, Effie, and an Emmy Award.

Job Description

Position Summary

The Associate Connections Planner will work to support the Connections Planning team across an exciting roster of clients. This entry-level candidate will work with the Connections team to build and present media recommendations, manage day-to-day media strategy and implementation, and collaborate closely with creative teams to create the best possible execution plan according to the strategic vision for the campaign. This opportunity is fast-moving and requires someone who works well in a collaborative, entrepreneurial environment. Successful candidates will be self-starters who are eager to learn quickly, find solutions, and take the initiative to execute client asks with excellence. This is a full-time, hybrid position located in New York, NY or San Francisco, CA with two days a week in the office. This will service a client based on the West Coast, so this person will primarily work PST hours.


Essential Duties & Responsibilities

  • Assist in development of strategic cross-channel media plans, built with specific clients’ goals and KPIs in mind; begin to manage and own individual media plans
  • Become a platform and process expert for the team via trainings in strategic research tools (MRI/Simmons, GWI, etc.) and planning processes
  • Oversee development of contracts and insertion orders, with extreme attention to detail
  • Engage publishers for media kits and rates needed for strategy development
  • Co-manage the planning, execution, and performance process, including media strategy, RFP process, plan development, and measurement plan and execution
  • Manage trafficking and Q/A of all digital creative within DCM
  • Own the publisher billing reconciliation process
  • Develop and present plan optimization recommendations based on insights
  • Oversee the tracking of account spending and collaborate with Finance to maintain up-to-date billing trackers


Other Duties and Responsibilities

  • Act as a sponge for industry, cultural, technology, and consumer behavior news
  • Co-own development of strategic POVs for agency and client roster alongside senior team members
  • Work with the Analytics team to effectively distill campaign reporting in a digestible format


Required Knowledge, Skills, and Abilities

  • Bachelor’s Degree in Advertising, Marketing, Communications, or a related field
  • 0 - 2 years previous experience in marketing, communication strategy, or media planning (internships or full-time roles)
  • Voracious curiosity and the ability to make lateral leaps in thinking
  • Excellent oral, written, and presentation skills
  • Analytically strong with proven ability to demonstrate data interpretation capabilities
  • Self-starter, solutions-oriented
  • Strong organizational skills, being able to manage multiple projects at once
  • Flexibility to work PST hours

Additional Information

The annual salary range for this position is $55,000 - $65,000. The salary an employee or prospective employee is paid within this range will depend on factors such as but not limited to: internal compensation of current employees in similar roles, market considerations, budgetary considerations, level of responsibility, background, experience, and qualifications. In addition to base salary, this position is eligible for an incentive bonus structure. 

Full-time employees enjoy a competitive benefits package for you and your dependents to ensure a healthy lifestyle. Our benefit offering includes: medical, dental, vision, basic and supplemental life & AD&D, 401(k) with company match, short-term and long-term disability, HSA, FSA, and maternity/parental leave.

All your information will be kept confidential according to EEO guidelines. Pereira O'Dell is an Equal Opportunity Employer and participant in the US Federal E-Verify program. At this time, we are not accepting resumes or candidates from third-party vendors.


Top Skills

Advertising
Marketing
The Company
New York, NY
149 Employees
On-site Workplace
Year Founded: 2008

What We Do

Founded in 2008 by Andrew O’Dell and PJ Pereira, Pereira O'Dell, is a full-service bi-coastal creative agency with offices in San Francisco and New York. Clients include Adobe, Fifth Third Bank, Rakuten, MINI, Stella Artois, Corona, Intel, The Cheesecake Factory, and several brands under the General Mills umbrella. Pereira O'Dell has amassed over 100 respected Advertising and entertainment awards including numerous Cannes Lions, Clio’s, D&AD Pencils, Effie’s and an Emmy win.

• 2022 Cannes Lions Independent Network of the Year (ServicePlan)
• 2016 Ad Age A-List
• 2015 Ad Age A-List
• 2014 Ad Age A-List
• 2014 Fast Company’s Top 10 Most Innovative Companies in Advertising
• 2014 Forbes Most Influential Companies in Advertising
• 2013 Ad Age A-List & Creativity
• 2013 OMMA Agency of the Year: Social
• 2011 Ad Age A-List & Creativity
• 2010 Ad Age Small Agency of the Year
• 2010 OMMA Creative Agency of the Year

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