On Spec
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On Spec owns and operates omnichannel brands
On Spec is a studio that develops and accelerates innovative consumer products and larger-than-life brands. In 2020 we launched RIDE SWFT, an electric rideable brand, and HAPPI, an innovative air purifier brand launching at multiple retailers around the country.
In 2021 we plan on launching 3 more brands in the hardware and electric mobility space.
On Spec is devoted to sustainability and making the world a better place.