Red Swan

Red Swan invests in entrepreneurs who delight customers, create culture, and disrupt industries.

If Black Swans are unforeseen calamitous events, Red Swans are great companies most of us never saw coming. They are built by entrepreneurs who create joy for their customers, provide meaning to their employees, and who scare their shareholders by passing on acquisition offers. They tend to be movements as much as businesses. We are honored to be a part of them.