Pattern

We started Pattern to help our generation enjoy daily life.

Prior to founding Pattern, we were an award-winning design agency called Gin Lane, where for over ten years we focused on building consumer brands for our generation.

While helping to launch businesses was incredibly fulfilling, our long-term aspiration was always to have a more direct impact on our generation’s lives.

We see daily routines like cooking, organizing, or caring for our spaces as opportunities to create more enjoyment and prevent stress.

We create brands when we identify an unmet consumer need that will help further our mission:

Open Spaces offers beautiful, long-lasting organizing essentials made with durable, responsibly-sourced materials to help create the physical and mental space to be more mindful in our everyday habits and routines.

Equal Parts offers beautiful designed, high-quality cooking essentials that you want to spend time with. They’re non-stick, non-toxic, and easy to clean.