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Intercast is a rich-media interactive platform that allows brands to bring an experience to a wide, but highly targeted audience. The platform can push content onto any website at a set time, utilizing live-streaming or pre-recorded video, real-time polling, live chat, Q&A, and a one-click-buy option to increase user interaction. Broadcaster experience provides virtual focus groups during which brands can use the data to alter their broadcasts in real-time in order to most efficiently convey messages to a targeted population.