Into The Gloss

Year Founded: 2011

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Into The Gloss is a website dedicated to beauty. The site is known for its inside look at the beauty routines of the fashion industry's most revered members. The company also operates Glossier, a content driven, vertically integrated beauty products company. The company leverages technology to create interactive and accessible experiences for customers, fundamentally changing the way they connect to beauty. Launched in October 2014 by the Into The Gloss team, Glossier makes luxury products that are accessible and fun, derived from its community and led by content. Glossier is sold in the U.S. directly via Glossier.com.