Fi - Next Generation Dog Collars

We build products for your dog to live their best life. Our team is full of experienced, passionate people from Nest, Square, Google, and Uber who all care deeply about their dogs. Together, we’re bringing a digital revolution to the dog space. 

Today’s collars and leashes are relics from the past; nothing has changed since the ’80s. We’re using technology to innovate the dog space and impact the lives of the 100 million dogs living in the US for the better. The hardest part about being a dog owner is they can’t tell you when something is wrong. Fi aims to change that; even by knowing what their ‘normal’ day of activity looks like, we’re already learning so much more about our dogs than we ever could before. And we’re not stopping there.