CB4

Once a week, CB4 sends stores a list of SKUs that they can sell much more of now. Each store’s unique selling patterns and operating conditions determine which products are on the list—so no two stores get the same set of recommendations. Sometimes products are underselling because of how or where they're placed. Sometimes there’s labeling issues or inventory discrepancies. Sometimes they’re out of stock. We don’t slow you down with irrelevant, stale insights. We only highlight SKUs that will add significant revenue now. Stores make quick fixes—like taking units out of backstock or ordering more—to gain new sales and satisfy shoppers. Over time, CB4’s algorithms learn from store managers' responses to send more actionable, valuable recommendations over time.