Apester

Apester is a digital storytelling platform for publishers. Based in New York City and launched in 2014, Apester is ushering in the next generation of digital storytelling by putting the reader at the center of editorial coverage. The Apester platform enables publishers to embed interactive units -- polls, surveys, personality tests and video quizzes -- to complement any editorial story and use the resulting data to shape future coverage. Apester makes any piece of content more engaging and sharable, with an average click-through rate of more than 17% across the entire Apester network (more than 100 times better than standard banner ads), and the ability to boost social sharing by more than 100 percent. The interactive units can also be used by advertisers to create branded content opportunities that appear natively within editorial coverage and directly engage readers.